NEDMA 2019 Annual Conference Presentation
“Triggered Direct Mail – Spend Less & Get A Better Response”
On May 15th, 2019, Postalytics CEO Dennis Kelly presented “Triggered Direct Mail – Spend Less & Get A Better Response” at the 2019 NEDMA Annual Conference at Bentley University in Waltham, MA. The conference was a great success, with powerful keynote speakers and practical breakout sessions.
Postalytics has created a PDF version of the presentation for you to download. Enjoy!
Download The Triggered Direct Mail Presentation
Topics covered include:
- What is triggered marketing, and why do we care?
- Why and how marketers are using triggered direct mail
- Let’s see it – campaign review
Learn More About Direct Mail Automation
Postalytics has great research and new insights on how automated direct mail is changing the way that marketers think. Here’s a few key articles for researching direct mail automation: