Direct Mail Automation

The First and Most Powerful Direct Mail Automation

With Postalytics, you can automate your marketing workflows, personalize each piece and take advantage of the most affordable mailing rates in the United States and Canada. On top of everything, Postalytics users get special volume pricing and marketing integrations that are crucial for successful performance. And that’s not all. With Postalytics tracking tools, you can get precise insights into your print marketing. We designed a user-friendly dashboard so you can get crucial information needed to generate new leads, reactivate cold ones and trigger the right mail piece at the right time.

The Direct Mail Tech Disruptor

Our software uses a little-known USPS measurement tool called “intelligent mail barcode.” The postal service scans each piece of mail as it rolls through its delivery process. We associate each piece of mail back to a contact record, so as those scans happen, we receive real-time updates from the post office. You’ll know exactly where your mail is in the delivery post office. We synchronize this back to your CRM so you can see in your contact records when the piece of mail is delivered. You can use this information to trigger other marketing efforts, such as a call or email. 

Analyze Campaigns with Direct Mail Tracking Software

You can also gain quick insight into who has responded to your Call To Action and gone online to your landing page or website from a response standpoint. Large, sophisticated (and expensive) mailers have deployed personalized URLs for a while to measure online response. Typically it’s only available for big campaigns and at a significant cost. We’ve bundled it into Postalytics for free, with an unlimited number of pearls, making it accessible to everyone sending out a direct mail campaign. Everyone in your campaign gets a unique URL, and they get redirected to your landing page – and when they get there, we let you know all about it. 

Send Postcards, Letters, Brochures, and More

When you log onto your Postalytics account, you’ll find two different sections. The Home Page and the Campaign Dashboard. The Postalytics Home Page Dashboard is a great way to see your recent campaigns and their success. You’ll be able to see summaries on the last ten mails delivered, the page activity for your website, and your conversion goals. You can also see various charts and graphs on this dashboard. The Campaign Dashboard offers you detailed analytics for each campaign. You can view and download data in real-time, divided into status categories.

Load Your Campaign and Go!

So, now you have the information about your customers and prospects, how can you use it to improve your direct marketing campaigns? Just like with email marketing, your direct mail tracking dashboard can give you detailed information on exactly who has responded to your mailers and which of your web pages they visited. We make it easy to spot trends because the dashboard shows performance at each stage of the campaign. Using these insights, you can see what’s working, and what’s not and adapt future campaigns to move the needle.

Unlock Volume Discounts

Sign up for a Postalytics free account and explore the “Send Me Samples” feature. You’ll get a sample of Postalytics direct mail sent to you with a personalized URL to enter. This way, you can see how the dashboard works for yourself without committing to anything. We love talking with clients, partners, and marketers of all types about how Postalytics can be used to solve problems and build great campaigns. Let’s chat. 

Get Your Free Direct Mail Automation Account

Sign up for a Postalytics free account and explore the “Send Me Samples” feature. You’ll get a sample of Postalytics direct mail sent to you with a personalized URL to enter. This way, you can see how the dashboard works for yourself without committing to anything. We love talking with clients, partners, and marketers of all types about how Postalytics can be used to solve problems and build great campaigns. Let’s chat. 

FAQ’s

How to automate direct mail?

Open a free account with Postalytics and plug in your CRM through one of our integrations. With Postalytics, you can automate your direct mail marketing by sending personalized, targeted messages to your customers at the right time. Setting up a campaign is simple. Our platform will handle the rest for you. It will generate personalized content and mail it out to your list.

What is direct mail automation?

Direct mail automation is a process that can be used to send out personalized messages to the target audience at the right time without hiring more staff. With Postalytics, direct mail marketers can plug in their CRM and trigger sending a postcard or letter. Direct mail automation saves time because marketers can avoid manually adding customer data or designing templates from scratch each time they want to send a new campaign out. As a result, you can scale operations without increasing your overhead.

What is the response rate of direct mail?

Direct mail metrics aren’t cut and dried. The average direct mail response rate is 4.4%, compared to email’s average response rate of 0.12%. Postalytics believes that the quality of response is critical. That’s why we offer built-in functionality for measuring direct mail campaigns, so you can track response rates, evaluate them and use the insights to optimize future campaigns.