Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.
Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.
Chapters:
- 00:00 – Intro
- 01:10 – Tim O’Leary’s Career and NextGen
- 05:49 – Nonprofit Fundraising Evolution
- 10:53 – Evolving Skills and Team Dynamics at NextGen
- 13:31 – Challenges in Channel Integration
- 16:38 – Custom Solutions for Diverse Clientele
- 21:03 – Aligning Fundraising with Strategy
- 22:56 – Balancing Long-Term Goals with Immediate Needs
- 25:15 – Bridge Integrated Marketing & Fundraising Conference
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