In this episode of Print to Pixel, Dennis Kelly interviews Kenneth “Shark” Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.
Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.
Chapters:
- Intro – 00:00
- Introduction and the “Shark” Nickname – 01:32
- Career Journey to Speaker and Podcaster – 03:01
- The Shark Metaphor in Marketing – 09:01
- Differentiation and the “Sea of Sameness” – 12:36
- Integration of Direct Mail with Omnichannel Marketing – 17:08
- The Importance of Standing Out in Marketing – 26:33
- Get in Touch with Kenneth – 29:40
Get in Touch with Kenneth:
Mentions:
Kenneth’s podcast “A Shark’s Perspective”
St. Jude Children’s Research Hospital
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