In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.
Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.
Chapters:
- 00:00 – Intro
- 00:17 – Meet Erik Tomalis and Virtuous
- 07:04 – Smart Nonprofits Using CRM and Automation
- 10:31 – Top Priorities for Adopting a New Platform
- 15:39 – The Responsive Maturity Model Presentation at Bridge Conference
- 20:23 – Get in Touch with Erik
Get in Touch with Erik:
Virtuous Ebooks:
How To Cultivate Deep Donor Relationships at Scale
More About Postalytics:
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Mentions:
Gabe Cooper – https://www.linkedin.com/in/gabecooper/
Harold J. “Si” Seymour – https://www.ahp.org/resources-and-tools/ahp-connect/ahp-connect-details/si-seymour-and-his-mantra-relevant-as-ever-in-2022
Giving Institute: https://www.givinginstitute.org/
Association of Fundraising Professionals (AFP): https://afpglobal.org/
Bridge Nonprofit Conference: https://www.bridgeconf.org/