In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian’s career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.
Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.
Chapters:
- Intro – 00:00
- Brian’s Career Journey and the Road to Decision Science – 01:47
- How Decision Science Helps with Data-Driven Marketing – 08:42
- Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
- Scaling Direct Mail from 200K to 1M Pieces – 19:02
- Omnichannel Marketing in Financial Services – 26:04
- Data-Driven Direct Mail and Omnichannel Integration – 28:59
- Get in Touch with Brian – 33:04
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