Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.
Chapters:
- 00:00 – Intro
- 01:41 – Introduction to Utopia Fiber and Kimberly McKinley
- 04:09 – Pain Points, Solutions and Challenges in Fiber Marketing
- 07:09 – Competing Against Established Fiber Giants
- 09:21 – Executing Ecosystem Integration for Real Impact
- 11:49 – Shifting Perspectives in Fiber Marketing Beyond Digital Approaches
- 18:12 – Leveraging Technology to Build Human Connections
- 20:11 – The Role of Transparency
- 23:21 – Combining Traditional and Digital Marketing for a Young Audience
- 26:18 – Interesting Tidbits About Kim
- 27:18 – Get in Touch with Kim
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