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USPS Self-funded Postage Permit Configuration
Long time mailers in the United States often have existing postage accounts with the USPS that they would prefer to continue to use with their Postalytics campaigns. We've created a process for USPS self-funded permit configuration with Postalytics and our print partners. After the permit is … Read more about USPS Self-funded Postage Permit Configuration
Business Reply Mail
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7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age
Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
In recent years the popularity of automation, analytics, and artificial intelligence have turned direct mail marketing strategies upside down. Traditionally, direct mail marketing was primarily a large "batch" style channel, with lots of manual steps, for generating straight sales and leads. Its … Read more about Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Do you want to add a high response, data-driven and reliable channel to your direct-to-consumer marketing strategy? Direct mail could be your best bet. The direct-to-consumer (D2C) industry has seen rapid growth, disrupting traditional retail stores. Often, D2C brands are digital … Read more about Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail