In the United States, qualified nonprofits are eligible to receive significant discounts in postage from the USPS for certain types of mailing. Postalytics has created a process for these nonprofits to configure their USPS Nonprofit Mailing Permits within their accounts and with our print partners. … Read more about Postage Permit for U.S. Nonprofits
Improve Your Nonprofit Marketing Strategy With These Easy Steps
The nonprofit sector is the third-largest workforce in the U.S., behind only retail and manufacturing. It represents 10 percent of the American workforce or 11.4 million jobs. This includes nonprofits like charities and arts organizations. So how do you ensure that your nonprofit … Read more about Improve Your Nonprofit Marketing Strategy With These Easy Steps
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
Direct Mail Newcomer Wins With Postalytics & HubSpot
Direct Mail Newcomer Wins With Postalytics & HubSpot “Our email unsubscribe is pretty high because lots of these people wonder why they are receiving marketing from Deako. They might not know who we are. We wanted to try postal mail as a channel to reach out to homeowners directly at their … Read more about Direct Mail Newcomer Wins With Postalytics & HubSpot
The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to … Read more about The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. Did you know that 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z would be disappointed if they stopped getting direct mail? Traditional direct mail is still as effective … Read more about 8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics