Stay Top of Mind Cadence
Goal
Optimize sales outreach or stay-in-touch communications. Being in the right place at the right time can lead to new business. Sometimes it’s not easy to predict when someone is ready to buy or repurchase, so the best course of action is to remain top of mind
Approach
Because your goal is to capture consistent mindshare from targets over a certain period of time, one approach is a series of evenly spaced communications that embody both email and direct mail channels.
Suggested Campaign
WEEK 1 
Postcard Recap
Recap the key customer benefits of your product or service as well as your contact info
WEEK 2 
Email Case Study or Story
Present a case study or customer story/quote relevant to the target
WEEK 3 
Letter Check In
Mail a letter from key executive as a “surprise and delight” tactic—check in on the target and their needs
WEEK 4 
Email Offer
Offer helpful content (white paper, guide, webinar, etc.)
WEEK 5 
Email Additional Offer
Email #4 Responders: Welcome them to ask questions and make a new offer
Email #4 Non-Responders: Reiterates offer of helpful content
WEEK 6 
Direct Mail Offer or Invite
Present special offer or invitation
NOTE: The duration of this campaign may be compressed or extended given your particular circumstances.