In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and … Read more about Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent … Read more about The Evolution at The Print and Mail Industry with Mike Porter #09

In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning … Read more about Maximizing ROI Through Omnichannel Mastery with Brian Snider #08

In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within … Read more about A Marketing Success Journey in a Digital Age with Kevin Lee #07

In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by … Read more about Synergy of Data and Creativity in Sales Leadership with Michael Helms #06

In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise … Read more about Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05

In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble … Read more about Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03

In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over … Read more about Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02