At a time when digital marketing tactics grow more widespread, direct mail, one of the more traditional marketing techniques, has undergone something of a resurgence. With more and more business activity taking place in the digital realm, online marketing has grown increasingly noisy with email marketing open rates for a prospect list dropping as low as 0.1%. Hence, we’ve assembled this list of the top 50 Direct Mail Tools, Services and Software Solutions.
As a result, marketers must now look to less crowded channels to get their message heard and direct mail offers an interesting alternative. Response rates for direct mail campaigns are as high as 3.7% for a house list and 1% for a prospect list. Direct mail does however involve a lot of moving parts and campaigns can quickly grow complex if they are not managed correctly. It is important that you choose the right tools and services to help you create winning direct mail marketing campaigns. To help you on your way, we have put together a list of the 50 top direct mail tools and services.
The Top 50 Direct Mail Tools, Services and Software Solutions
Note: The list is in no particular order.
1. Shawmut Communications Group
Shawmut is passionate about enabling their clients to market with relevance so they can communicate with excellence. They offer an array of marketing, print, mail, fulfillment and technology services to meet the needs of clients across diverse industries. With decades of experience, the Shawmut team works in partnership with each client to develop custom solutions that achieve results.
Key Features and Services
- Marketing
- Print and Direct Mail
- Wide Format
- Storefront and fulfillment
Cost: Contact for info
2. BKT UK
BKT, or Brown, Knight & Truscott have been providing high quality direct mail design, execution and management for a long time. Their founder, Charles Knight, was born in 1791 and was friends with Charles Dickens. This alone is impressive. More impressive is their reputation for upholding the highest standards in the work and client relationships.
Key Features and Services
- Design
- Digital Print
- Cross Media & pURLs
- Marketing Communications
Cost: Contact for a quote
3. Lava New Media
Lava New Media is a full service Web and multimedia communications firm located in Pittsburgh, PA. They create striking design and excel at advanced programming technologies. Their client work focuses on Web development, graphic design, usability, backend database development, content management systems (CMS), interactive applications, mobile apps and other advanced programming.
Key Features and Services:
- Web development
- Web design
- Mobile design & development
- Content management solutions
- Direct Mail solutions
- Strategic partner
Cost: Contact for a quote
4. Company Folders
Company Folders, Inc. is a boutique printer located in Pontiac, Michigan. They are a premium provider of presentation folders and portfolio envelopes. They have printed more than 15,000,000 folders for more than 5,000 clients, including many Fortune 500 companies, Universities, Government, and Non-Profit agencies.
Key Features and Services:
- Expanding Mailing Envelopes
- CD/DVD/Flash Mailers
- Oversized Portfolio Mailers
- Envelopes
- Document Holders
- 3 Ring BindersCost: Contact for a quote
5. Brokers Data
Brokers Data is a full service marketing agency offering mailing lists and direct mail solutions to make the impact you desire from your next direct mail campaign. Their extensive direct mail capabilities include custom-sized printing, snap packs, double-sided postcards, and mailing service. Brokers Data direct connections to the industry’s most concise and affordable data is what sets them apart from the rest of the pack.
Key Features and Services:
- Premier turnkey direct mail offering
- Specialization in mortgage mailers, automotive mailers, and insurance mailers
- 48 hour direct mail turnaround
Cost: Contact for a quote.
6. Impact Direct
Founded in 2005, Impact Direct is a national direct marketing agency that has established a reputation for delivering direct marketing campaigns including direct mail that generate business results. Their area of specialization is the automotive marketing for dealerships. Their high quality campaigns produce results on the showroom floor.
Key Features and Services:
- Direct marketing events
- Targeter direct marketing
- Email and digital marketing
- Call center
Cost: Contact for a quote.
7. Boingnet
Boingnet provides a direct mail tool that connects direct mail with digital marketing automation. The Lightweight Marketing Automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed institutions and agencies to create integrated, powerful cross-channel campaigns. Their solution has powerful but easy to use personalization tools and template driven campaigns. Designed for direct marketers with large lists, Boingnet clients quickly set up direct mail campaigns with integrated PURLs, web, email, drip and mobile channels.
Key Features and Services:
- Personalized URLs that enable users to track their direct mail campaigns
- Direct mail analytics
- Landing pages
- Microsites
- Drip marketing
- Integrations
- QR Codes
Cost:
- 60 Day Free Trial, No Contracts, No Setup Fees
- Boingnet Marketer Pro: $249 per month for 5,000 contacts
8. Postalytics
Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition. The inclusion of Postalytics in the top 50 Direct Mail Tools, Services and Software Solutions was a no brainer!
Key Features and Services:
- Direct mail editor
- Detailed insights and analytics on direct mail campaigns
- CRM and marketing automation system integration
- Automated printing and mailing
Cost:
Free:
- All-in, per piece pricing
- 1 Triggered Drip Campaign
- Email & Chat support
Marketer: $199 per month
- All Free Plan Features
- Per piece discounts
- 10 Triggered Drips
- Phone support
Pro: $399 per month
- All Free & Marketer Plan Features
- Salesforce Integration
- Max per piece discounts
- Unlimited Triggered Drips
- Multi-user Access Control
9. Story Block Media
Story Block Media are an inbound marketing agency based in New Orleans. They are in the business of crafting stories for your company that resonate with your target market. While they are primarily focused on inbound methods like blogging, seo, and crm setup, they can also help you figure out where direct mail fits in with your digital strategy.
Key Features and Services:
- Blogging
- SEO keyword targeting
- Lead generation
- Website design
Cost: Contact for a quote.
10. MPress
MPress is one of the largest commercial printing providers in the Southeast United States. They have developed a reputation for excellence in direct mail. In addition to print, their direct mail offerings include mailing list data preparation, mailing list purchasing, and inkjet addressing.
Key Features and Services:
- Hand envelope inserting
- Metering
- Machine envelope inserting
- Every door direct mail service
Cost: Contact for a quote.
11. Simpson Direct
Simpson Direct is a marketing consultancy that specializes in the area of direct mail. Headed up by renowned direct mail expert Craig Simpson, they provide a range of direct mail services that really deliver. They have mailed over 200,000,000 sales pieces, used thousands of mailing lists, sold hundreds of thousands of products, courses, services, and newsletters.
Key Features and Services:
- Private client services
- Direct mail coaching
- 1 on 1 consulting and speaking services
- Direct mail education materials
Cost: Contact for a quote.
12. P3 Agency
P3 is a creative marketing agency based in Tampa, Florida. Established in 1990, P3 specializes in brand development, web design, and SEO, and they can also help you with the creative elements of your direct mail campaigns.
Key Features and Services:
- Brand marketing
- SEO
- Digital and print design
- Local listings
- Lead generation
Cost: Contact for a quote.
13. DM Creative Group
DM Creative Group is a direct marketing/interactive creative agency that develops creative and marketing solutions with a strong direct marketing philosophy—a philosophy of measured results. They integrate Outbound and Inbound marketing techniques including branding, web, eMail, interactive and collateral to help you generate a strong ROI.
Key Features and Services:
- Direct marketing
- Digital Marketing
Cost: Contact for a quote.
14. FitzMartin
FitzMartin is a specialized business-to-business marketing and sales communications firm. They are a specialized business-to-business marketing and sales communications firm with particular expertise helping clients convert highly valued yet elusive prospects into customers. In addition, FitzMartin are are highly skilled at digital and traditional design, broadcast production and any manner of print collateral and direct mail.
Key Features and Services:
- Direct mail
- Print collateral
- Competitive advantage generation
- Inbound marketing
- Sales consulting
Cost: Contact for a quote.
15. Wilen New York
Driven by the industry’s top creative minds and enabled by the latest high-volume variable direct mail technology, Wilen New York provides end-to-end direct marketing solutions from think to ink. They are a full service direct marketing agency with a reputation for creating and implementing direct mail campaigns that get results.
Key Features and Services:
- Direct marketing strategy
- Creative services
- Direct mail production
- Digital direct marketing
- Data insights
- Marketing optimization
Cost: Contact for a quote.
16. United Printing & Mailing
United Printing & Mail are a proven print and mail services company. Having been in business for over 50 years, United are a trusted mailing partner for some of the world’s leading companies.
Key Features and Services:
- Printing
- Mailing service
- Envelope printing
- Variable data printing
Cost: Contact for a quote.
17. Who’s Mailing What!
Who’s Mailing What is a really helpful online direct mail tool that can give you inspiration as you develop your campaigns. Subscribers are provided with multi-channel marketing intelligence that includes direct mail smarts, email know-how, and creative ideas for your next campaign.
Key Features and Services:
- Access to winning marketing campaigns
Cost:
- Monthly Plan: $120 per month.
- Quarterly Plan: $244 per quarter.
- Annual Plan: $731
18. Exact Data
Exact Data provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions and targeted banner ads on social media. Encompassing the entire lifecycle of customer information, Exact Data services can help you acquire and retain customers, validate, clean, and enhance customer data and improve the performance of marketing communications.
Key Features and Services:
- Consumer Lists
- Business Lists
- Email Marketing
- Lookup Tools
Cost: Contact for a quote.
19. Underscore Creative
Underscore Creative is a boutique marketing and advertising firm located in Denver, Colorado. Founded in 2002, Underscore has become one of the most well-respected firms in the education market. While they focus primarily on helping K-12 education and library businesses market their products and services, they also have a lot of experience working within other industries ranging from real estate and the law to travel and government agencies. Underscore Creative have the expertise to help you develop winning direct mail campaigns.
Key Features and Services:
- Strategy and branding
- Direct mail
- Print collateral
- Email marketing
- Event marketing
Cost: Contact for a quote.
20. Gunderson Direct
Gunderson is a direct mail agency that specializes in helping businesses drive leads and close business through traditional offline channels, especially direct mail. After delivering over a billion pieces of direct mail, it is fair to say that Gunderson are well established as leaders in the direct mail space.
Key Features and Services:
- Campaign strategy
- Creative services
- List research and negotiation
- Production and lettershop
- Mailing services
- Campaign analysis
Cost: Contact for a quote.
21. NextDayFlyers
NextDayFlyers is a service built on the premise that everyone deserves high quality printing delivered on time. As long as you submit your print ready files by 6pm PST, NextDayFlyers guarantees they will be ready to ship or pick up on the next business day. Their service includes business card templates, postcards, and brochure printing.
Key Features and Services:
- Custom printing
- Mailing service
- Direct mail
- Design services
Cost: Click here for more Direct mail info.
22. InfoUSA
InfoUSA provides a range of sales and marketing services including direct mail, targeted marketing lists, direct marketing solutions, and ongoing sales leads. InfoUSA can provide you with mailing lists and also help to ensure you are leveraging direct mail best practices throughout your campaign.
Key Features and Services:
- Direct mail lists
- Direct mail design
- Printing
- Delivery
Cost: Contact for a quote.
23. Touchnote
Touchnote is a user-friendly online postcard design tool. Users can put together beautiful looking postcards in minutes. Simply choose a photo, add a message and address, and Touchnote will print and post it for you.
Key Features and Services:
- Postcard design tool
- Mailing service
- Greeting cards
- Canvases
Cost: Contact for a quote.
24. Vistaprint
Vistaprint provides a wide range of affordable services including direct mail, digital marketing, business cards, and holiday cards. Users can design postcards themselves or tweak ready made templates to get their marketing materials ready for prospects. There is a wide range of postcard sizes and stocks to cover every occasion.
Key Features and Services:
- Choose paper type
- Mailing service
- Social media ads
- Graphic design consultants
Cost:
- Standard postcard: 50 starting at $10
- Small postcard: 50 starting at $10
- Medium postcard: 50 starting at $15
- Oversized postcard: 50 starting at $17
- Jumbo postcard: 50 starting at $25
25. PsPrint
PsPrint work off the motto that “if you need it, PsPrint can print it”. Postcards, brochures, sales sheets, and letterheads are just some of services PsPrint provides. PsPrint postcards are available in a range of sizes and several high quality paper stocks.
Key Features and Services:
- Custom printing
- Design services
- Die cutting
- Foil stamping
- Mailing service
Cost: Contact for a quote
26. Every Door Direct Mail (EDDM) from USPS
USPS® Every Door Direct Mail® (EDDM®) is an advertising service that lets you map your audience into segments like age, income, and household size. You can also use zip code to target specific carrier routes.
Key Features and Services:
- Online Design & Printing Help
- Option to manually prepare EDDM send
Cost:
- Price – USPS Marketing Mail™ Flats up to 3.3 oz
- EDDM Retail® USPS Marketing Flats $0.177 per piece
- EDDM BMEU USPS Marketing Mail at $0.156 per piece
27. Action Printing
With 25 years worth of direct mail experience, Action Printing have consistently demonstrated their marketing expertise. In addition to print, they now provide a full suite of marketing services including graphic design, copywriting, and facility management.
Key Features and Services:
- Direct mail
- 1:1 marketing
- Point of purchase display
- Postcards
Cost: Contact for a quote.
28. Direct Mail Solutions
A medium sized bulk warehouse, Direct Mail Solutions help businesses connect to both current & prospective clients via a vast array of different direct mail services. With over 15 years experience, Direct Mail Solutions have firmly established themselves as a leader in the Australian direct mail space.
Key Features and Services:
- Direct mail
- Bulk mail
- Envelope printing
- Fulfilment
- Direct mail marketing
Cost: Click here to get a quote.
29. Morph Board
The Morph Board is an innovative direct mail solution based on a unique board design. The Morph Board makes boring information more interesting and exciting information even more exciting. Companies who want to switch up their direct mail strategy can go the unconventional route with Morph Board’s high quality designs.
Key Features and Services:
- Easy to hold
- Easy to read
- Ergonomic design
Cost: Contact for a quote.
30. Melissa
The success of any direct mail campaign is heavily dependent on the quality of your target list. Melissa is a tool which focuses on data quality ensuring you have accurate contact details and increasing your delivery rates.
Key Features and Services:
- List APIs
- Contact data scrubbing, verification, and correction
- Change of address processing
- Dedupe software
- Customer profiling
Cost: Contact for a quote.
31. VeraCore
Direct mail campaigns can quickly grow complex as they involve so many moving parts. VeraCore can simplify direct mail by providing you with all the tools you need. If you’re a marketing service provider, a printer managing complex literature fulfillment programs or a 3PL focused on product fulfillment, VeraCore is there for you with real solutions for real business issues.
Key Features and Services:
- Project & Job Management
- Warehouse Management
- Production Control
- Financial Management
Cost: Contact for a quote.
32. Canon
One of the most important parts of direct mail is ensuring your materials stand out. Canon provides a high quality direct mail printing solution that ensures your campaign materials are of the very highest quality. Canon can also help you make short run printing more economical.
Key Features and Services:
- Targeted mail
- Full color printing on a range of materials
- Pre-press, print, and post-press
Cost: Contact for a quote.
33. Perigord Group
Perigord is an Irish marketing and advertising agency with a high level of expertise in direct mail. Established in 1989, Perigord have built up a reputation for helping companies deliver winning direct mail campaigns. Perigord helps companies manage communications, in document printing, mail-processing services and intelligent direct marketing delivery.
Key Features and Services:
- Mailing & fulfilment
- Outbound document management
- Transactional mail
- Database management
Cost: Contact for a quote.
34. BCC Software
Based in Rochester, New York, BCC Software is comprised of 75 professionals with a passion for delivering marketing, postal, and data solutions. Their mailing software solutions optimize postage costs and increase end to end processing power. BCC Software offers full service data management and campaign execution services, backed by data licensed from the USPS as well as a handful of carefully selected partners.
Key Features and Services:
- Address quality tool
- Mail tracking
- Mail printing
- Direct mail automation
Cost: Contact for a quote.
35. Quadient
Quadient, provides technology to create better #CX through timely, optimized, contextual, highly individualized, and accurate communications for all channels. Their direct mail software solution helps companies to navigate complex postal regulations, exceed client’s expectations for fast, efficient service, and grow their business by offering new value-added services without adding new skillsets.
Key Features and Services:
- CASS Certified™ for address correction
- PAVE™ certified postal presorting
- Real-time full 48-month NCOALink® Move Update service
- Every Door Direct Mail® Service
- USPS® documentation
- List cleansing
- Custom address printer support
- High-performance, multi-user architecture
Cost: Contact for a quote.
36. Redi-Mail
Based in Fairfield, NEw Jersey, Redi-Mail Direct Marketing have firmly established themselves as leaders in the marketing support solutions space. With 20 years of proven experience, the company produces between 2-3 million mail pieces and packages per week, both large and small volumes of personalized direct mail and specialty packages.
Key Features and Services:
- Consumer, business and professional lists
- Multi-channel marketing campaign management
- Personalized direct mail
- Database management
- Specialized fulfillment
Cost: Contact for a quote.
37. AccuZIP
Ensuring the quality of your direct mail list is the most important component of any direct mail marketing campaign. AccuZIP, a national software company based in Atascadero, CA, can help you maintain a high quality list with their range of solutions that include data quality validation and mail tracking.
Key Features and Services:
- Data cleansing
- Postal presorting
- Address printing
- Print container tags and reports
Cost: Contact for a quote.
38. ELMA
ELMA (European Letterbox Marketing Association) is the leading European organisation for door drop solutions which include the distribution of any print media, such as leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.
Key Features and Services:
- Door hangers
- Coupons
- Media Magazines
- Catalogues
- Free Newspapers
- Leaflets
Cost: Contact for a quote.
39. Lob
Lob APIs helps companies to send direct mails as easy as emails through their APIs which are built to automate the offline world. Lob enables companies to program and control physical mail just like e-mail, from automatic triggers to lightning-fast delivery and everything in between.
Key Features and Services:
- Automatic triggers
- Print delivery network
- Direct mail analytics
- Address verification
Cost:
Address Verification: Enterprise $900 per month, Growth $250 per month, Business $70 per month, Startup $25 per month, Developer $0 per month
Lob Postcards: Enterprise – custom, Growth $2,320 per month, Business $520 per month, Startup $65 per month, Developer $0 per month
Lob Letters: Enterprise – custom, Growth $3,700 per month, Business $800 per month, Startup $90 per month, Developer $0 per month
Lob Checks: Enterprise – custom, Growth $1,050 per month, Business $550 per month, Startup $125 per month, Developer $0 per month
Lob Area Mail: Prices from $0.278 per address
40. PMSI
Without a high quality list, your direct mail campaign is doomed to failure. Print & Mail Communications Inc. has the software and direct mail expertise to ensure that your mail gets delivered to the right address. From the most basic cost-effective processing of mail, to the most personalized direct marketing programs or statement delivery PMSI can successfully unite you with your customers.
Key Features and Services:
- List cleaning and verification
- Personalized direct mail
- Document creation
- Postage service
Cost: Contact for a quote.
41. Experian
Experian provide a range of data and analytics services to small business. In addition to things like email verification, Experian provides a list cleaning solution to ensure your addresses are up to date and accurate. Experian checks your addresses against the latest USPS data, ensuring your address data is accurate and standardized.
Key Features and Services:
- Contact verification
- Address validation
- Advanced address correction
- Prison and deceased suppression
Cost: Contact for a quote.
42. Real Green Systems
Real Green Systems are a somewhat unlikely inclusion in the list given that their focus is on lawn care, landscaping, and pest control. They do however offer an direct mail list cleaning service that is accurate, smart, and reliable. By partnering with several of the top list providers in the country, Real Green Systems can supply you with the most up-to-date, accurate lists available.
Key Features and Services:
- Up to date direct mail marketing lists
- Custom printing
- DIgital marketing
Cost: Contact for a quote.
43. Canva
Canva offers a highly intuitive, easy to use, online design solution that can be used to create high quality postcards that help your campaign stand out. The drag and drop editor lets you choose from Canvas existing templates or upload your own designs. Once your postcard is ready, you can share it online with Canva or print it for use in direct mail campaigns.
Key Features and Services:
- Canva app for mobile postcard creation
- High res postcard templates
- Add filters and text edit
Cost:
- Free version: Access for 10 team members and 1GB storage
- Canva for Work: $12.95 per user/month
- Canva for Enterprise: Get in touch
44. Postcards.com
Postcards.com offers a really convenient online postcard design and mailing service which can be used to launch direct mail marketing campaigns in minutes. The postcard design tool is simple to use and comes with a range of industry-specific templates to help create materials that have the right look and feel for the target audience.
Key Features and Services:
- Online postcard design tool
- Mailing service
- Postcard design templates
- Brochures, newsletters, thank you cards, and greeting cards also available
Cost: Contact for a quote.
45. Lucidpress
With over 3 million users, Lucidpress is a leading online postcard maker. Creating high quality postcards has never been easier with pre-made professional templates provided by Lucidpress. Customize the background, body copy, and mailing address of your postcards online. Once you receive your prints, all you’ll have to do is add stamps and send
Key Features and Services:
- Flexible template locking
- InDesign compatible
- Real time collaboration
- Drag and drop editor
Cost:
- Single User: Free
- Basic: $5.45/user/mo
- Pro: $11.95/user/mo
- Team: $35/5 users/mo
46. MyPostcard
MyPostcard lets users send photos and messages as real postcards. You can use your own photos or ready made designs to create high quality postcards in minutes.
Key Features and Services:
- Photo postcards
- Photo greeting cards
- Templates and designs
- Personalized postcards
Cost: Contact for a quote.
47. MOO
Not your average print company, MOO can help you design postcards that will take your direct mail campaigns from good to great. MOO make it simple to create beautiful, expertly crafted business stationery and promotional materials that’ll help you start conversations, open doors and strengthen relationships.
Key Features and Services:
- Choose from postcard templates or upload your own design
- Full-color printing
- Packaging
- Premium envelopes
Cost: Contact for a quote.
48. expresscopy.com
Located in Portland, Oregon, expresscopy.com has over 19 years of experience in digital printing and direct mail services for real estate professionals and businesses large and small, as well as for personal projects like Save-the-Date cards and holiday greetings. The company offers 3 mailing options:
- Option 1: Print, address, and mail.
- Option 2: Print and address
- Option 3: Printing only
Key Features and Services:
- Direct mail postcards
- Every Door Direct Mail
- Targeted mailing lists
- Pulse mailing for real estate
- Automated drip mailings
Cost: Contact for a quote.
49. 48 Hour Print com
As the name suggest this service comes with a 48 hour turnaround guarantee. Fast and affordable, 48HourPrint.com was founded by designers for designers. Simply place a postcard order online anytime 24/7 and upload your art files. 48HourPrint.com will prepare the proofs for your approval, print your postcards with full color on both sides, address and sort the cards and deliver them to the post office within just a few days.
Key Features and Services:
- Postcard design and printing
- Postcard mailing
- Customer list rental service
Cost: Contact for a quote.
50. Lynup
Lynup a full-service marketing and advertising firm led by a team of maverick creatives, technologists, analysts, artists and assorted masterly digital marketing specialists. Their approach is to manage everything from strategy to creative to technology and socializing messages through new channels that show up online practically overnight. Lynup stand out in the direct mail space because of the wide range of additional printing and fulfilment services that they offer.
Key Features and Services:
- Direct mail marketing
- Digital marketing
- Product fulfilment
- Campaign development
Cost: Contact for a quote.
Top 50 Direct Mail Tools, Services and Software Solutions – send us your selections!
If you know of any Top 50 Direct Mail Tools, Services and Software Solutions that we’ve missed, please contact us and submit your selections.
About the Author
Dennis Kelly
Dennis Kelly is CEO and co-founder of Postalytics. Dennis joined Boingnet, the predecessor to Postalytics, in 2013. Boingnet was focused on providing print and direct mail marketing service providers the ability to add digital marketing channels to their direct mail campaigns. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years and has held senior management roles at a diverse set of large technology firms including Computer Associates, Palm Inc. and Achieve Healthcare Information Systems.