In the rapidly evolving landscape of home services marketing, staying ahead means embracing innovation, connecting with customers across multiple channels, and leveraging cutting-edge technology. This October, Postalytics is proud to be at the forefront of this transformation as a key sponsor of the Home Services Growth Summit, bringing together the brightest minds in marketing technology and customer engagement.
A Landmark Event for Home Services Marketers
The Home Services Growth Summit represents a critical moment for our industry. As marketing channels continue to fragment and customer journeys become increasingly complex, home services businesses are seeking innovative strategies to reach, engage, and convert potential customers. Our sponsorship of this event underscores our commitment to empowering marketers with advanced direct mail technology that seamlessly integrates with digital marketing ecosystems.
Postalytics at the Home Services Growth Summit: The Panel
At the heart of our participation is an exciting panel discussion, “From Doorsteps to Devices: Reaching Today’s Home Service Customers,” hosted by Postalytics CEO Dennis Kelly. This session promises to be a deep dive into the future of marketing for home services professionals, featuring industry experts who are pushing the boundaries of omnichannel marketing.
The panel brings together three powerhouse speakers:
- Dennis Kelly, CEO of Postalytics
- Tim Fleischer, Senior Director of Performance Media at Certus
- Chris Cubbage, Chief Marketing Officer at Florida Window and Door
Breaking Down Silos: Digital and Physical Marketing Convergence
The discussion will explore how modern marketing technologies are breaking down the traditional barriers between physical and digital marketing channels. Tim Fleischer will share insights into how conversation intelligence, automated workflows, and CRM-integrated data points can revolutionize media decision-making and elevate customer experiences.
Why Direct Mail Matters More Than Ever
Contrary to outdated perceptions, direct mail is not a relic of marketing past. With advanced personalization technologies, precise targeting capabilities, and seamless digital integration, direct mail has become a powerful, measurable marketing tool. The panel will showcase how home services businesses can leverage direct mail to:
- Increase lead generation
- Improve conversion rates
- Create more personalized customer experiences
- Maximize marketing ROI
Technology as the Great Enabler
Postalytics has always believed that technology is the key to transforming traditional marketing approaches. Our platform exemplifies this philosophy by providing home services marketers with tools to:
- Create personalized, data-driven direct mail campaigns
- Track and measure campaign performance in real-time
- Integrate direct mail seamlessly with digital marketing efforts
- Automate complex marketing workflows
Looking Ahead
The Home Services Growth Summit is more than just an event—it’s a glimpse into the future of marketing. As customer expectations continue to evolve, businesses that embrace technology, personalization, and omnichannel strategies will be the ones that thrive.
We invite home services marketing professionals to join us at the summit, attend our panel, and discover how the right technology can transform your marketing approach from good to extraordinary.
Stay tuned for more insights, and get ready to reimagine your marketing strategy.
About the Author
Dennis Kelly
Dennis Kelly is CEO and co-founder of Postalytics, the leading direct mail automation platform for marketers to build, deploy and manage direct mail marketing campaigns. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years and has held senior management roles at a diverse set of large technology firms including Computer Associates, Palm Inc. and Achieve Healthcare Information Systems.