Direct mail is a great way to engage your customers, generate qualified leads, and drive sales. At the same time, you don’t want to spend weeks deploying one direct mail campaign. You want it to be as easy as sending an email campaign. To do that, you need a direct mail automation tool and … Read more about Leveraging Marketo with Postalytics for Enhanced Direct Mail Impact
The Best Mailing List Companies in 2024
Even the best direct mail in the world won't drive engagement if it's sent to the wrong list. The right mailing list determines whether your direct mail campaign will succeed – that's the benefit offered by direct mailing list companies. At Postalytics, we provide verified and … Read more about The Best Mailing List Companies in 2024
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How to Get Your Nonprofit Mailing Permit in the US
If you are a nonprofit working in the USA, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This includes special pricing that can help you cut costs by 50-80% when you mail your annual letter, event invites, or any other direct mail. … Read more about How to Get Your Nonprofit Mailing Permit in the US
How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
E-commerce businesses have to handle a mountain of daily activities. From shipping out products to handling marketing campaigns that convert customers, there’s a lot to do. That's why having a powerful tech stack is a necessity - and Klaviyo is a marketing automation tool you need to … Read more about How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
The proliferation of marketing automation platforms has opened the door for an incredibly robust ecosystem of "best-in-class" solutions to integrate and solve problems for marketing teams better than ever before. In planning for these integrations, determining whether to use webhooks vs APIs is a … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With advanced direct mail APIs, the entire process – from creating a postcard or letter to tracking delivery and response … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
