Completing your marketing tasks would be challenging without data moving easily from one tool to another. Imagine not receiving important notifications about your projects on Slack. Or not being able to connect your direct mail tool with your CRM tool. The result would be data silos - leading … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With direct mail API, the entire process – from creating a postcard or letter to tracking delivery and response metrics – … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
Decoding Klaviyo Pricing: Is it Worth it?
Email and SMS marketing are effective channels for generating leads, engaging customers, and promoting products or services. Businesses are always looking for tools to make creating email and SMS campaigns easy. One such email marketing automation tool is Klaviyo. It offers many features and … Read more about Decoding Klaviyo Pricing: Is it Worth it?
Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
With businesses using so many tools, connecting them to each other is every business’s priority. After all, you don’t want to create data silos and inefficient workflows. Webhooks are one way to do that. They allow you to have real-time data in different tools and send automated messages or … Read more about Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
QR Codes for Marketing: How to Drive Even More Leads This Year
QR codes have come a long way since they were developed in the early 1990s to track individual components in car factories. They were once called a dying fad. However, with smartphones allowing users to scan QR codes in their native camera app and the pandemic forcing people to look for … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year
Postalytics at the Nonprofit BridgeTECH Conference
July 31st 2024 Nonprofit BridgeTECH Conference Postalytics will be attending the BridgeTECH 2024 Nonprofit technology event We’re changing Fundraising with Technology! The best way for a nonprofit to manage their technology stack is to select the right tools, platforms and people that fit … Read more about Postalytics at the Nonprofit BridgeTECH Conference