With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see how … Read more about What Is Direct Marketing?
New Templates, Fonts & More
December 2017 Postalytics Update We've released some cool new features, just in time for the Holidays. Here's a quick summary: New Postcard and Letter Templates We continue to add new direct mail postcard and letter templates to our library of pre-built direct mail templates. These free, … Read more about New Templates, Fonts & More
Top 50 Direct Mail Tools, Services, and Software Solutions
At a time when digital marketing tactics grow more widespread, direct mail, one of the more traditional marketing techniques, has undergone something of a resurgence. With more and more business activity taking place in the digital realm, online marketing has grown increasingly noisy with email … Read more about Top 50 Direct Mail Tools, Services, and Software Solutions
Direct Mail Delivers Double Digit Response Rates
Watch as acclaimed Chief Creative Officer Nancy Harhut and Postalytics CEO Dennis Kelly discuss ways that Postalytics clients are using direct mail to improve multi-touch campaign response rates. Nancy, one of the most successful creative directors in the world, demonstrated how the most successful … Read more about Direct Mail Delivers Double Digit Response Rates
8 Direct Mail List Tips and Best Practices
Buying or renting a direct mail list is often the fastest way to start generating leads or sales for your business. Unlike email, where list purchasing is a no-no, direct mail lists are solid tools that are used by marketers in organizations of all sizes. Full service list brokers can make the … Read more about 8 Direct Mail List Tips and Best Practices
Postalytics Announces Direct Mail Integration With Zapier
ROCKLAND, Mass., Dec. 12, 2017 - Postalytics, the leading all-in-one direct mail automation tool, today announced their integration with Zapier, an online automation tool that connects web applications. Postalytics is available in the Zapier App Directory, meaning customers can now send and track … Read more about Postalytics Announces Direct Mail Integration With Zapier
WEBINAR: WHO WOULDN’T WANT DOUBLE DIGIT RESPONSE RATES?
Webinar RSVP We all have them, those epic campaign fails that now make your palms sweat at the very idea of your next campaign. Selecting the right tactics means being ruthless with yourself and your team on the criteria, the resources and the approach you take, executing only those tactics that … Read more about WEBINAR: WHO WOULDN’T WANT DOUBLE DIGIT RESPONSE RATES?
New Tools To Make Marketing Life Easier
In an incredible 2 months since launch at HubSpot's INBOUND 2017, we've been able to observe hundreds of campaigns in Postalytics. We've used these observations to develop a major software release with new tools to make your life easier. New Integrations Via Zapier Zapier is an incredibly … Read more about New Tools To Make Marketing Life Easier