Want to send triggered direct mail but with Standard Class postage? Now with Postalytics, you can setup Standard Mail Triggered Drip Campaigns. Triggered Drips That Cost Less What drove this update? Postalytics is about automating direct mail. We care about removing friction from the … Read more about Standard Mail Triggered Drip Campaigns – Postalytics Update
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion rates. thing that can help them deliver value to … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
6 Powerful Direct Mail Campaign Ideas That Work With Email
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email
What Is Direct Mail Marketing? Why Is It Rebounding?
Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
New List Import And Dashboard Tools
Postalytics customers want tools that: 1. Streamline the process of creating direct mail campaigns 2. Give better visibility into what is happening with mail that is sent, and 3. Use delivery data gathered in the campaigns to improve future campaigns We're excited to announce the launch … Read more about New List Import And Dashboard Tools
Direct Mail In Marketing: The Value Proposition
Marketing teams are increasingly exploring ways to add direct mail in marketing campaigns targeting all stages of the customer journey. Advances in technology, along with crowded and increasingly expensive digital marketing channels are driving this dynamic. Evidence of a growing value … Read more about Direct Mail In Marketing: The Value Proposition
Customer Success Interview: Michael Prosser of Directr.io
Michael Prosser of Directr.io has done everything in the direct mail business, from having owned a direct mail printing operation to acting as the product manager for an early direct mail automation tool and now as a consultant to small businesses that are hoping to grow their businesses in an … Read more about Customer Success Interview: Michael Prosser of Directr.io
Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors
If you work at a marketing agency, regardless of the size, it is important that you have a firm understanding of the agency tools that can be deployed to help your clients. Your clients are depending on you to help them get the most out of their marketing. Today, that means leveraging technology … Read more about Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors