If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Postalytics has just pushed live a major new update, including tools to personalize triggered direct mail. A huge amount of credit must go to our customers and prospects for all of the great ideas that have helped to shape this update. We truly value you as partners and are working hard to evolve … Read more about New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Direct Mail Design Best Practices — Increase Your Direct Mail ROI
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
8 Features to Look for In Modern Direct Mail Solutions
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. What's driving … Read more about 8 Features to Look for In Modern Direct Mail Solutions
Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
INBOUND 2018 – The Flywheel, Friction & More
Over 24,000 registrants made HubSpot's INBOUND 2018 conference a huge event for anyone interested in the evolution of customer facing business. The energy was pronounced as the lineup of keynotes and breakout speakers kept their audiences engaged and focused. The marketing & sales … Read more about INBOUND 2018 – The Flywheel, Friction & More
HubSpot Workflow Extensions Explained
We've been working closely with the HubSpot development team to make sure that Postalytics customers are the first to be able to take advantage of the new HubSpot Workflow Extensions, announced today at HubSpot's Partner Day at INBOUND. This new capability that HubSpot is enabling for key Connect … Read more about HubSpot Workflow Extensions Explained
Direct Mail And Your CRM – 3 Quick Wins
Direct mail and your CRM would seem to be incompatible, as direct mail has traditionally been seen as an offline channel with workflows that are disconnected from the core CRM systems that most organizations are deploying today. New innovations are changing this dynamic. As modern marketers, we … Read more about Direct Mail And Your CRM – 3 Quick Wins