If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make … Read more about Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email sequences to … Read more about How To Write An Effective And Automated Sales Letter
How To Evaluate Direct Mail Marketing Companies
"There are so many direct mail marketing companies! How can I find the right fit for us?" With consumer trust in direct mail ranking very high in recent surveys, finding the right direct mail marketing company to partner with is an important choice. But choosing the right company can be … Read more about How To Evaluate Direct Mail Marketing Companies
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful … Read more about 5 Easy Ways To Turn Customers Into Advocates
Direct Mail Services: 6 Reasons Why You Should Automate
Type “direct mail services” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail printing and mailing services providers. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced … Read more about Direct Mail Services: 6 Reasons Why You Should Automate
Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
A new generation of direct mail management software tools are offering a wealth of new ways to deploy direct mail marketing campaigns and understand exactly what happens after you send a campaign. Traditionally, direct mail campaigns were sent out into the dark, with limited tracking and … Read more about Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
Direct Mail Letters Online – Now Supporting Multiple Pages
Postalytics clients love how they can send direct mail letters online in a streamlined, automated way. In fact, more of our clients are adding letters into their direct mail marketing mix, for several reasons: Letters Look More Important Direct marketers have known for years that letter formats can … Read more about Direct Mail Letters Online – Now Supporting Multiple Pages
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads