Marketing teams are increasingly exploring ways to add direct mail in marketing campaigns targeting all stages of the customer journey. Advances in technology, along with crowded and increasingly expensive digital marketing channels are driving this dynamic. Evidence of a growing value … Read more about Direct Mail In Marketing: The Value Proposition
Customer Success Interview: Michael Prosser of Directr.io
Michael Prosser of Directr.io has done everything in the direct mail business, from having owned a direct mail printing operation to acting as the product manager for an early direct mail automation tool and now as a consultant to small businesses that are hoping to grow their businesses in an … Read more about Customer Success Interview: Michael Prosser of Directr.io
Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors
If you work at a marketing agency, regardless of the size, it is important that you have a firm understanding of the agency tools that can be deployed to help your clients. Your clients are depending on you to help them get the most out of their marketing. Today, that means leveraging technology … Read more about Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors
3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make … Read more about Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email sequences to … Read more about How To Write An Effective And Automated Sales Letter
How To Evaluate Direct Mail Marketing Companies
"There are so many direct mail marketing companies! How can I find the right fit for us?" With consumer trust in direct mail ranking very high in recent surveys, finding the right direct mail marketing company to partner with is an important choice. But choosing the right company can be … Read more about How To Evaluate Direct Mail Marketing Companies
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful … Read more about 5 Easy Ways To Turn Customers Into Advocates