In direct mail marketing, the digital proof is a tool that enables the marketer to self examine the final output of the creative, prior to the actual print run. Digital proofs are used to: Digital Proofs in Postalytics Just Got Better Postalytics has always had a robust Template Proofer that … Read more about Better Digital Proofs For Direct Mail – Postalytics Update
How To Find The Best Consumer Mailing List For Direct Mail Campaigns
Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns
How Does the Direct Mail Process Work?
Set up a direct mail campaign in 8 easy steps Are you a marketer that is interesting in getting your feet wet with direct mail marketing? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline … Read more about How Does the Direct Mail Process Work?
Standard Mail Triggered Drip Campaigns – Postalytics Update
Want to send triggered direct mail but with Standard Class postage? Now with Postalytics, you can setup Standard Mail Triggered Drip Campaigns. Triggered Drips That Cost Less What drove this update? Postalytics is about automating direct mail. We care about removing friction from the … Read more about Standard Mail Triggered Drip Campaigns – Postalytics Update
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion rates. thing that can help them deliver value to … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
6 Powerful Direct Mail Campaign Ideas That Work With Email
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email
What Is Direct Mail Marketing? Why Is It Rebounding?
Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
New List Import And Dashboard Tools
Postalytics customers want tools that: 1. Streamline the process of creating direct mail campaigns 2. Give better visibility into what is happening with mail that is sent, and 3. Use delivery data gathered in the campaigns to improve future campaigns We're excited to announce the launch … Read more about New List Import And Dashboard Tools