With the advent of automated direct mail marketing software, thousands of organizations are considering either switching direct mail services or adding direct mail as a channel. When evaluating these services, marketers often ask: "Can you send me some direct mail samples?" Why? Quite simply, … Read more about Direct Mail Samples: Send Yourself Samples In Minutes
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards
Here’s A New Agency Growth Secret: Direct Mail Automation
As an agency executive, you are always looking for an edge. A new insight, strategy, or channel can mean big gains for your clients, which in turn means big gains for your agency. Today, agency growth secrets often revolve around "land and expand" strategies that involve deploying new, fast growing … Read more about Here’s A New Agency Growth Secret: Direct Mail Automation
How To Use Personalized URLs to Measure Direct Mail Response
So, you want to dive into direct mail marketing but are worried about how you can track your results and integrate direct mail with your digital and email marketing activities. Personalized URLs printed on each mailpiece can solve your problem. Not too long ago, measurement and integration … Read more about How To Use Personalized URLs to Measure Direct Mail Response
How To Submit A Guest Post To The Postalytics Blog
The Postalytics Direct Mail Marketing Tech, Tools & Tips blog is a fast growing marketing technology blog. We’re always on the lookout for outstanding marketing content from great writers and designers to contribute guest posts. What We Look For In Every Post We Publish Our guest … Read more about How To Submit A Guest Post To The Postalytics Blog
Use Online Direct Mail Templates To Reduce Fees And Save Time
If you utter the phrase “direct https://www.postalytics.com/blog/direct-mail-cost/mail templates” or even just the word “template” to an art director, don’t expect much enthusiasm. You even may end up seeing a sneer. Indeed, to art directors and graphic designers trained to think creatively, the … Read more about Use Online Direct Mail Templates To Reduce Fees And Save Time
USPS 2020 Postage Increase
The USPS has been raising prices on postage annually for several years now, as pressure to rationalize it's business model while dealing with federally required unprofitable services is forcing mailers to pay more. As a result, the USPS 2020 postage increases will be rolling out soon. The … Read more about USPS 2020 Postage Increase
Holiday Open House vs. Cool Underwear
Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear