When marketers think about direct mail, their focus is almost always on brand awareness and lead acquisition, overlooking an essential part of the business — customer loyalty and retention. That makes sense. Direct mail is a fantastic channel for those activities. Why? Consumers accept and … Read more about Customer Retention and Loyalty with Direct Mail Marketing
10 Easter Marketing Ideas and Promotions to Increase Sales
Easter is easily one of the most profitable holidays of the year for any company. Chocolate eggs, baskets filled with goodies, the famous Easter egg hunt, and other easter marketing ideas make this time of year exceptional. Easter specials, promotions, and giveaways can help expand … Read more about 10 Easter Marketing Ideas and Promotions to Increase Sales
9 Ideas for Easter Cards to Delight Your Audience this Year
Easter is just around the corner. This time of year offers a perfect opportunity to connect with your audience, customers or generate more leads. Savvy marketers know how to drive maximum results from their Easter activities. Easter cards could be just what you need this year. Easter … Read more about 9 Ideas for Easter Cards to Delight Your Audience this Year
How to Cross-Sell and Upsell with Direct Mail
Everyone knows it costs a lot more to gain a new customer than to sell again to an existing one. That truism applies regardless of what you sell or the channels in which you market. If your product is consumable or you sell a service that expires, then repeat sales may be the most important. That’s … Read more about How to Cross-Sell and Upsell with Direct Mail
How Postal Services in Canada Work?
Who owns Canada Post? Canada Post is a Crown Corporation meaning the federal government owns it. It offers home delivery operations and centralized delivery service. How many locations does Canada Post have? There are over 6,200 post offices across the country, a combination of corporate … Read more about How Postal Services in Canada Work?
When to Use USPS Marketing Mail?
US Postal Service mailing classes can be pretty complicated. To make the mail move efficiently and at a low cost, the USPS has established lots of rules and regulations that determine the mailing class of your mailpieces and how you must configure and prepare the mail. Fortunately, mail … Read more about When to Use USPS Marketing Mail?
11 Jewelry Ads Ideas to Attract New Customers
So you're a jewelry designer making awesome creations and need help with some jewelry ads? Or maybe a marketer helping out a relative or a friend. With all the expenses that come with creating jewelry, it can be challenging to find the right marketing ideas for your creations. Creating jewelry … Read more about 11 Jewelry Ads Ideas to Attract New Customers
How Long Does it Take to Mail a Letter to Another State?
Have you ever been wondering about how long does it take to mail a letter to another state? I know we have. Often. While much of today’s communications are done electronically, physical mail is essential for advertising, marketing, and growing your clientele. However, the mail is also … Read more about How Long Does it Take to Mail a Letter to Another State?