The newest release of Postalytics is focused on integrations. We're very excited to announce that a new version of Postalytics is now live, featuring a new integration with Klaviyo and version 2.0 of our HighLevel integration. Those of your who follow Postalytics know that we're laser … Read more about Klaviyo Direct Mail Integration HighLevel Integration V2 Now Live
How to Plan for Mail Postage Changes
Until recently, the US Postal Service changed postage rates once a year. Typically, the overall increases were capped, and mailers could count on postage changes in January, usually learning about the upcoming rates in October of the previous year. Because of rulings by the Postal Regulatory … Read more about How to Plan for Mail Postage Changes
Bifold Self-Mailers Now Live
We're very excited to announce that high ROI bifold self-mailers are now live within Postalytics. Self-mailers are a high performing direct mail format that combine the best qualities of postcards and letters in a single format. The new bifold self-mailers introduce some new concepts into the … Read more about Bifold Self-Mailers Now Live
Postalytics Podcast: Dennis Kelly & Stephen Halasnick
PRESS RELEASE November 25, 2022 How and When to Pivot Your Business Featuring Dennis Kelly on The Entrepreneur MBA Podcast Pivoting is a key strategy in business, but unfortunately, many small business owners tend to wait too long to implement it. Pivoting your business allows you to … Read more about Postalytics Podcast: Dennis Kelly & Stephen Halasnick
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?
Personalization with Variable Images and HighLevel Integration Now Live
Direct mail personalization tools and integrations are two of the most commonly used categories of features of Postalytics. We've invested heavily in both categories, and our most successful customers often use them. That's why we're excited to announce that we've launched two highly anticipated … Read more about Personalization with Variable Images and HighLevel Integration Now Live
Direct Mail vs. Email: Who’s The ROI Winner?
Decision makers are always on the lookout for the goldilocks between marketing costs and ROI. Marketers are likely to pay twice as much for executing direct mail campaigns than using email marketing. Between the costs of buying paper, printing, and postage, not to mention inflation and supply … Read more about Direct Mail vs. Email: Who’s The ROI Winner?