Direct mail personalization tools and integrations are two of the most commonly used categories of features of Postalytics. We've invested heavily in both categories, and our most successful customers often use them. That's why we're excited to announce that we've launched two highly anticipated … Read more about Personalization with Variable Images and HighLevel Integration Now Live
Direct Mail vs. Email: Who’s The ROI Winner?
Decision makers are always on the lookout for the goldilocks between marketing costs and ROI. Marketers are likely to pay twice as much for executing direct mail campaigns than using email marketing. Between the costs of buying paper, printing, and postage, not to mention inflation and supply … Read more about Direct Mail vs. Email: Who’s The ROI Winner?
7 Best Higher Education Marketing Strategies Right Now
As a direct mail automation platform, we analyzed higher education marketing strategies to help you recruit exceptional students, build a timeless legacy, and reach institutional goals. Marketing higher educational institutions are just as essential as marketing any other business. Beyond the … Read more about 7 Best Higher Education Marketing Strategies Right Now
How to Get the Most Bang for Your Direct Marketing Buck
Are you wondering how to get the most bang for your marketing buck? You’re not alone. As the postcard marketing & mail automation platform, we spend a lot of time analyzing channels that generate the best returns on investment (ROI). Many marketers favor email over postal mail because … Read more about How to Get the Most Bang for Your Direct Marketing Buck
Direct Mail Marketing Stands Out for Healthcare Firms
Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
Nonprofit Direct Mail Automation & Self-funded Postage Permit Mailing Are Now Live
The nonprofit sector is a very important part of the modern world, providing services and funding for an incredible variety of initiatives. In fact, in the U.S. alone, there are over 1.8 million total nonprofit organizations, and about 1.4 million active "charities" (those registered as 501(c)(3) … Read more about Nonprofit Direct Mail Automation & Self-funded Postage Permit Mailing Are Now Live
How to Send Mail to Canada: a Step-by-Step Guide
Feeling overwhelmed trying to find the best option for sending mail to Canada? You're not alone. As the first direct mail automation platform in Canada, we spend a lot of time studying the best ways of sending mail to the country. If you are a US-based company looking to break into … Read more about How to Send Mail to Canada: a Step-by-Step Guide
What does “In Transit, Arriving Late” Mean?
What does "In Transit, Arriving Late" mean for a USPS package? You’re waiting for a product you have ordered and have received a message from USPS saying "In Transit, Arriving Late." As a direct mail marketing automation and postcard marketing service, we have all the information you need … Read more about What does “In Transit, Arriving Late” Mean?