Printed direct mail should be a part of creative agencies’ integrated multimedia marketing campaigns for their clients. “Triggered” mailing is a proven method of generating referrals and repeating business, but what are the best ways to reach existing customers at the right time? “As much as … Read more about Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Can AI Write Your Marketing Copy? Here’s Your Answer
If you work in marketing, communications, or writing, no doubt you’ve heard all about artificial intelligence (AI) systems that create content and, in theory, might eliminate professional writers. Examples of copy created by AI flood the internet. This is either compelling and exciting or … Read more about Can AI Write Your Marketing Copy? Here’s Your Answer
What Does Geocoding Have To Do With Direct Mail?
Are you looking to improve the response rates and ROI of your direct mail marketing campaigns? We might just have something to help you maintain your edge. As the leading direct mail automation platform, we spend a lot of time testing and analyzing marketing technologies. And here’s something you … Read more about What Does Geocoding Have To Do With Direct Mail?
ISC New York NY (USPS): What you need to know
Feeling overwhelmed with the ISC New York NY processing code? You're not alone. As the leading postcard marketing & automated mail platform, we spend a lot of time analyzing mailing routes. If you send or receive a lot of packages, you may have seen the message "Processed Through Facility … Read more about ISC New York NY (USPS): What you need to know
Integrated Direct Mail List Purchasing Now Live
The newest release of Postalytics enables marketers to rent single and multi-use, high quality direct mail lists right within the Postalytics app. We're very excited to announce that a new version of Postalytics is now live, featuring integrated direct mail list purchasing tools that enable the … Read more about Integrated Direct Mail List Purchasing Now Live
The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Are you struggling to keep track of your direct mail campaigns? Even worse, are you wasting money on undeliverable mail? You're not alone. As the leading direct mail automation platform, we spend a lot of time studying how mail delivery works. The U.S. Postal Service is well known to … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Top Tips For High Performing Roofing Mailers
After a big storm, the phone starts ringing off the hook. That’s no surprise because roof damage or the potential for more damage creates soaring demand for your roofing services. Then it’s hard work to complete as many jobs as you can before your competitors. That’s until the weather changes and … Read more about Top Tips For High Performing Roofing Mailers
Direct Mail for Home Services: Grow with Personalized Campaigns
As the leading direct mail automation platform, we spend a lot of time exploring how home services can use direct mail to generate leads, attract customers and grow their business. Home services, such as residential snow removal, lawn mowing/landscaping, pool maintenance, gutter cleaning and … Read more about Direct Mail for Home Services: Grow with Personalized Campaigns