![[POSTALYTICS] The 11 Essential elements of a strong creative brief](https://www.postalytics.com/wp-content/uploads/2019/11/POSTALYTICS-The-11-Essential-elements-of-a-strong-creative-brief-1024x536.png)
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
![[POSTALYTICS] Think Outside the Envelope 10 Direct Mail Marketing Ideas to Grow Your Business](https://www.postalytics.com/wp-content/uploads/2023/07/POSTALYTICS-Think-Outside-the-Envelope-10-Direct-Mail-Marketing-Ideas-to-Grow-Your-Business-1024x536.png)
Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
How to Clean Up Your Mailing List & Avoid Duplicates
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it's also a complete waste of resources. It's time we talk about duplicates in your mailing … Read more about How to Clean Up Your Mailing List & Avoid Duplicates
![[POSTALYTICS] Direct Mail Management Download and Share Activity Reports with Ease](https://www.postalytics.com/wp-content/uploads/2023/07/POSTALYTICS-Direct-Mail-Management-Download-and-Share-Activity-Reports-with-Ease-1024x536.png)
Direct Mail Management: Download and Share Activity Reports with Ease
When running multiple direct mail campaigns, tracking the metrics can become a nightmare. That's why you need direct mail management tools. With them, you can keep workflows organized and functioning seamlessly and access all your metrics and key campaign details at a glance. Direct mail … Read more about Direct Mail Management: Download and Share Activity Reports with Ease
Introducing Two-Factor Authentication
We are excited to announce that we have added a new security feature to our software: two factor authentication (2FA). 2FA is a way of verifying your identity when you log in to your account, using something you know (your password) and something you have (your phone or an email address). This adds … Read more about Introducing Two-Factor Authentication
Been Avoiding Direct Mail? Try It Now with Automation
Historically, producing direct mail has been a hands-on affair. The process involved lots of planning, graphic designers, coordination among parties, traveling to print shops for press checks, postal preparation, labeling, and driving trays of mail to the post office. We've heard from many … Read more about Been Avoiding Direct Mail? Try It Now with Automation
