How often do you buy something on your first visit to an online store? Not often, right? You might wait a few days for better options or scroll through different stores for more choices. As an ecommerce business, missing out on these potential consumers means losing a lot of … Read more about Shopify Retargeting: How to Get Customers Rushing Back to Your Store
HubSpot Premium Direct Mail Integration Now Live
When we launched Postalytics, we rolled it out on day one with the first full, two-way integration between HubSpot and any direct mail automation platform. Since then, we've become the go-to platform for HubSpot customers and agencies, with by far the most used direct mail integration in the HubSpot … Read more about HubSpot Premium Direct Mail Integration Now Live
The Complete Guide to Direct Mail Analytics
Direct mail went out of fashion a few decades ago because of the inability to track how the campaigns were performing. Without direct mail analytics, many businesses stopped using it altogether, favoring digital advertising that offered more statistical data. Enter the 2020s and the … Read more about The Complete Guide to Direct Mail Analytics
Maximize Direct Mail ROI with pURL Direct Mail Marketing
There’s one thing all marketers agree on – personalization drives success. pURL direct mail marketing is a time tested way of introducing personalization that spans physical and digital channels. Previously, making your direct mail campaigns personalized was time and resource heavy. But with the … Read more about Maximize Direct Mail ROI with pURL Direct Mail Marketing
The Complete Guide to Direct Mail Campaign Tools
While direct mail is a less common method of reaching your leads and customers, statistics prove it’s far more effective. But here’s the catch: creating a great direct mail campaign isn’t as easy as picking an image from Canva and sending it in the post. It’s about creating the right … Read more about The Complete Guide to Direct Mail Campaign Tools
The Complete Guide to Direct Mail List Management Tools
If you’re getting great results from your direct mail campaigns, we’ll bet you have multiple targeted lists for different purposes. As you scale your operation, your need for direct mail list management tools increases steadily. As the number of direct mail lists proliferate, you'll start … Read more about The Complete Guide to Direct Mail List Management Tools
Direct Mail for SaaS Companies Unlocks Growth
In a digitally overloaded Software as a Service (SaaS) world, direct mail letters, postcards and self-mailers stand out. Some of the biggest names in technology serve as reminders that direct mail for SaaS can be a powerful addition to tech driven marketing efforts. Yet, nearly midway through … Read more about Direct Mail for SaaS Companies Unlocks Growth
The Complete Guide To Direct Mail Creative Tools
Have you ever received a direct mail that made you want to drop what you were doing to open it immediately and find out what was inside? That’s the power of a great direct mail design. An effectively designed direct mail piece, with the right colors, imagery and format, helps you drive … Read more about The Complete Guide To Direct Mail Creative Tools