Gone are the days when marketing tactics like newspaper and TV advertisements performed best for Internet Service Providers (ISPs). With increased competition and pricing becoming less of a differentiator, ISPs need new strategies. One such solution is direct mail. It complements your … Read more about The Most Effective Strategies to Grow Your Internet Subscribers in 2024
Leveraging Modern Direct Mail to Optimize ISP Customer Acquisition Cost
Internet Service Providers (ISPs) have never faced a more challenging landscape than they do in the modern digital era. Competition is fiercer than ever, and the number of differentiators is falling. These factors are leading to an increase in Customer Acquisition Costs. Making things … Read more about Leveraging Modern Direct Mail to Optimize ISP Customer Acquisition Cost
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Industries Crushing their Sales Goals with Direct Mail
Many industries have realized the power of direct mail marketing to generate leads and crush their sales goals. With competition growing among digital channels, direct mail marketing has helped marketers cut through the noise and reach their customers in a way they love. When done right, it … Read more about Industries Crushing their Sales Goals with Direct Mail
What is USPS’s Informed Delivery and How to Set it Up?
USPS's Informed Delivery is a game-changer for businesses and consumers alike. At Postalytics, we understand the potential of this innovative service. By offering users a preview of their incoming letter-sized mail and packages, Informed Delivery keeps them in the know and in control. Conversely, … Read more about What is USPS’s Informed Delivery and How to Set it Up?
Basics to Wins: Guide to Targeted Marketing for Internet Providers
“If you’re selling to everyone, you’re selling to no one,” is an age-old adage that holds true to this day. If your campaigns are underperforming, the reason could be improper targeting. Instead of sending direct mails or emails to everyone in your audience list, it's time you implemented … Read more about Basics to Wins: Guide to Targeted Marketing for Internet Providers
Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
When Does USPS Informed Delivery Update? The Ultimate Guide
How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you can. Even better, the service is free, and users can receive a digital preview of their incoming mail … Read more about When Does USPS Informed Delivery Update? The Ultimate Guide
4 Direct Mail Mistakes That Could Cost Your Business Big-Time
Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time