Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?
Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail For Nonprofits: Advantages and Best Practices
Your donors get thousands of emails. They are possibly subjected to countless social media campaigns. In this case, do you think relying solely on digital campaigns is your best bet? After helping thousands of nonprofits with their direct mail, we know one thing—reliance on one channel never … Read more about Direct Mail For Nonprofits: Advantages and Best Practices
Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
We've started using a cool new process here at Postalytics that leverages our HubSpot Workflows integration with our Postalytics Triggered Drip Campaigns to help our sales team better engage with our prospects. One of the really unique things we've built into the HubSpot Integration is the way that … Read more about Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
Are you trying to incorporate direct mail marketing for your clients? With the modern marketing campaign focused on the digital, like social media, internet advertising and email marketing, it can be difficult to convince your clients to move forward with direct mail. It might be seen as … Read more about How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Often, the first question we are asked by marketers considering direct mail is: How much does direct mail marketing cost? Direct mail costs tend to vary tremendously. They also depend on many different factors, such as campaign size, campaign type, and provider costs. Even how direct … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing