Digital marketers, are you struggling to stand out in an oversaturated online environment? It's easy to overlook a direct mail campaign as a lead generation tool but it may be the missing piece in your marketing strategy. Many marketers face the challenge of cutting through the digital noise and … Read more about Direct Mail Campaign: 4 Easy Steps to Generate Direct Mail Leads
Email vs Direct Mail: Pick One or Use Both?
As the leading direct mail automation platform, we've had countless conversations with marketers facing the same dilemma: “Should I choose email or direct mail, or can I use both?” It’s a common challenge, especially when every dollar spent needs to show a solid return. We've seen the frustration … Read more about Email vs Direct Mail: Pick One or Use Both?
Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place. For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At … Read more about Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to attract the … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season
Standard Mail vs First Class – What’s the Difference?
Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?
Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail For Nonprofits: Advantages and Best Practices
Your donors get thousands of emails. They are possibly subjected to countless social media campaigns. In this case, do you think relying solely on digital campaigns is your best bet? After helping thousands of nonprofits with their direct mail, we know one thing—reliance on one channel never … Read more about Direct Mail For Nonprofits: Advantages and Best Practices
Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
We've started using a cool new process here at Postalytics that leverages our HubSpot Workflows integration with our Postalytics Triggered Drip Campaigns to help our sales team better engage with our prospects. One of the really unique things we've built into the HubSpot Integration is the way that … Read more about Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up