Brand awareness creates a huge strategic advantage for businesses. It’s the ultimate goal of any marketing endeavor. When potential customers think of the products that you sell, you want them to think of your brand first. That type of brand association helps customers to check out your offering … Read more about Building Brand Awareness while Generating Leads with Direct Mail
Why Consumers Trust Direct Mail Marketing
"The people when rightly and fully trusted will return the trust." - Abraham Lincoln While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial transactions, and … Read more about Why Consumers Trust Direct Mail Marketing
Direct Mailing API Tools Automate Postcard and Letter Campaigns
One key to success with direct mail is timing. If you send the right messages to the right customers at the right times, you will benefit from outstanding responses and conversions. The difficult part of this task is that at any point in time, your customers and prospects are at different points in … Read more about Direct Mailing API Tools Automate Postcard and Letter Campaigns
How to Use Consumer Data Safely in Marketing
As the leading direct mail automation platform in the US and Canada, we spend a lot of time exploring how to use consumer data safely. Regulations like the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Anti-Spam Legislation … Read more about How to Use Consumer Data Safely in Marketing
Non-profit Mailing Rates 2025
Non-profit mailing rates and direct mail If you are a non-profit organization, you qualify for the non-profit mail rates offered by the United States Postal Service (USPS). However, taking advantage of non-profit postage can be a time-consuming and confusing process. Luckily Postalytics allows … Read more about Non-profit Mailing Rates 2025
First Class Postage: Everything You Need to Know
From mailing a letter to sending a package, the United States Post Office (USPS) offers various services that you can take advantage of. One of the most popular services is First Class Mail. First Class mail postage is generally considered the cheapest and fastest way to send postcards, letters, … Read more about First Class Postage: Everything You Need to Know
7 Effective Broadband Marketing Strategies in 2025
The broadband business is cutthroat. Whether it’s new regulations, increasing competition or a renewed focus on security, marketing broadband as an Internet Service Provider (ISP) requires creative and effective strategies. As a direct mail automation tool, we work closely with … Read more about 7 Effective Broadband Marketing Strategies in 2025
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ISP Marketing Strategy: 9 Best Practices for 2025
As we proceed through 2025, the growing reach of broadband brings new challenges and opportunities for ISPs to grow. Competition is steep in this market. ISPs must find new customers and keep the ones they have, especially in areas with minimum internet service. But with the right marketing … Read more about ISP Marketing Strategy: 9 Best Practices for 2025