“In Transit” is a shipment status commonly used by the postal service, shipment companies, and retailers like Amazon. Waiting on a shipment can be a worrying time for both the sender and the receiver. Senders want their parcel to reach its destination safely, and receivers need to know that their … Read more about What Does In Transit Mean? Everything You Need To Know
How HubSpot Workflows Empower Real-Time Response Tracking
You've just sent out an amazing direct mail campaign. Now, you're eager to see the results. But the wait to discover if your campaign succeeded is only beginning. Sometimes it takes weeks; sometimes it takes months. What if you could receive performance data immediately? Response … Read more about How HubSpot Workflows Empower Real-Time Response Tracking
15 Ways to Say, “Thank You For Your Hard Work”
A 10-year study revealed that 79% of people who quit their job say they did so because they didn’t feel appreciated. Most employees never took a minute of their time to send a "thank you for your hard work" appreciation gift or postcard. If you’re looking for a way to keep your employees … Read more about 15 Ways to Say, “Thank You For Your Hard Work”
The 11 Essential Elements Of A Strong Creative Brief
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
How to Clean Up Your Mailing List & Avoid Duplicates
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it's also a complete waste of resources. It's time we talk about duplicates in your mailing … Read more about How to Clean Up Your Mailing List & Avoid Duplicates