Massachusetts Workforce Training Program Brings Postalytics Academy to Small Businesses
Grant-Funded Direct Mail Training Now Available to Employees
ROCKLAND, Mass., Feb. 29, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, is now offering free courses to help Massachusetts small businesses learn how to leverage the power of direct mail.
Through grants provided by the Commonwealth Corporation and the Massachusetts Workforce Training Program, Postalytics Academy empowers Massachusetts companies with fewer than 100 employees to train up to two individuals on direct mail best practices.
Postalytics invites qualified companies to enroll employees in four educational courses taught by direct mail industry experts from the company.
The direct mail courses offer training in four parts:
Lesson 1: Direct Mail 101
Students learn the fundamentals of direct mail marketing, including understanding and using a creative brief, and direct mail best practices for mailer formats, offers, calls-to-action, tracking, and analytics.
Lesson 2: Technology & Automation in Direct Mail
Students will discover how technology and automation have removed obstacles previously encountered in traditional direct mail marketing. The lesson will cover CRM and automation tools, direct mail cloud-based software, easy-to-use design editing tools, personalization, small-batch direct mail, and more.
Lesson 3: Direct Mail Integration & Analytics
Students will dive into the Postalytics platform to learn the administrative functions, plus automation, and tracking capabilities. This lesson covers account setup, integrating a CRM or other automation tool, tracking with pURLs and QR codes, domains, and tracking codes.
Lesson 4: Direct Mail Campaign Execution
Students learn about campaign-building functions in the platform, including direct mail lists, creative templates, campaign creation, campaign dashboards, analytics, reporting features, and more.
Following course completion, Postalytics awards participating companies a free 12-month PRO-level Postalytics subscription and a large block of direct mail credits—allowing them to immediately put their new skills to work. With these resources, companies can design and execute direct mail campaigns via the Postalytics automated direct mail platform.
The State of Massachusetts will reimburse companies for up to 100% of their total investment cost, once the enrolled employees complete the program. Qualified Massachusetts companies can apply for the program at: https://commcorp.tfaforms.net/329013.
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.