8.5” x 14” Letter/Reply and Long-Letter Format Now Available on the Postalytics Platform
Popular with Nonprofit Organizations, the Format Adds a Key Option to the Direct Mail Automation Platform’s Growing Format Menu.
ROCKLAND, Mass., May 24, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, has added long-form (8.5” x 14”) letters to its growing list of direct mail communication formats.
Direct mail professionals often refer to this as the ‘nonprofit format’ because of the layout’s popularity and effectiveness for fundraising and charity causes. However, the Postalytics format — available with or without a full-horizontal perforation — is a great fit for many applications.
“Sometimes, fundraisers and marketers need a little more room than the standard letter provides,” notes Postalytics CEO Dennis Kelly. “The extra length — plus the optional tear-off reply device — adds more flexibility to our fundraising and marketing clients’ choices within the Postalytics platform.”
Highlights
- Standard #10 window or custom outer envelopes.
- Optional #9 closed-face reply envelope.
- Optional full-horizontal perforation for letter/reply applications allows for a full-length letter combined with a donation reply device, check, voucher, coupon, and more.
- Up to four long pages, printed front and back.
- Ready for US addresses; Canadian market coming soon
- Automated, OCR-scan return processing capabilities.
The Versatility and Popularity of the “Nonprofit Format”
Long-form letters give organizations a chance to tell stories, building trust and credibility with their audience. This is critically important when asking for contributions, hence nonprofit organizations’ fondness for long letters. Marketers have refined their methods and use techniques such as embedded quotations and P.S. messages to encourage readers to consume the content and take action.
Response devices can include personalized, variable information, allowing organizations to suggest giving amounts based on past donations, for instance. In non-fundraising, marketing situations, the tear-off reply portion might feature redeemable retail coupons or vouchers, subscription or raffle entries, and more.
“We’re excited to be offering the 14” letter-reply format on our platform,” notes Kelly. “Our nonprofit clients and prospective clients have been requesting this, as it is one of the most commonly-used – and economical – formats among fundraisers and membership marketing professionals.”
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.