Announcing Mailing Opt-Out Link and Global Account Suppression Features

Postalytics is excited to announce the launch of two powerful features—the Mailing Opt-Out Link and Global Account Suppression Lists. These tools not only enhance the flexibility of your direct mail campaigns but also empower your organization to achieve higher ROI, improve customer experience, and help stay compliant with evolving regulations. Here’s what you need to know about these features and how to make the most of them.

Why These Features Matter – The Value Proposition

Direct mail campaigns thrive on precision. Mailing to individuals who have no interest in receiving your materials wastes resources and undermines customer trust. Our new features address these challenges by:

• Ensuring Compliance: These tools simplify adherence to laws requiring clear opt-out mechanisms, such as California SB 1096.
• Increasing ROI: By removing uninterested recipients from your campaigns, you focus your resources on a more receptive audience.
• Enhancing Customer Experience: Providing an easy opt-out process shows respect for recipient preferences, fostering goodwill.

The New Mailing Opt-Out Link

Each Postalytics account and client subaccount now includes a dedicated “Mail Opt-Out” page. Accessible through the Account Profile section, this page provides instructions and a unique URL that can be integrated into your direct mail creative. Key details:

• Customizable Link: Easily copy and paste the link into your mailer designs. White-label options are available for agency clients.
• User-Friendly Form: When recipients access the link, they are directed to a form to submit their opt-out request.
• Automated Integration: Submitted addresses are added to the Global Account Suppression List after being processed through our CASS engine. Accurate addresses are standardized, while unverified entries are retained as submitted.

The New Global Account Suppression Lists

Every Postalytics account now includes U.S. and Canada-specific Global Account Suppression Lists. These lists function automatically to prevent mailings to opted-out recipients and offer the following features:

• Permanent Availability: Accessible in the “View Lists” section, these lists cannot be deleted.
• Multiple Input Methods: Add contacts manually, via API, or through Append functionality.
• Edit and Manage: Search, download, or edit the list as needed. You can also remove contacts if recipients change their minds—a common occurrence in opt-out scenarios.

How Suppression Works

The suppression logic is straightforward yet robust:

1. The Global Account Suppression List is automatically checked during every campaign.
2. Matching addresses are removed from mailings without needing to manually add the list in the Campaign Wizard.
3. If additional suppression lists are applied to a campaign, they’ll work alongside the Global Account Suppression List to further refine recipient targeting.

This seamless integration means your campaigns remain precise and targeted without added complexity.

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Getting Started

Step 1: Set Up Your Opt-Out Link

• Navigate to the “Mail Opt-Out” page in your Account Profile.
• Copy the provided URL and integrate it into your mailer design. This can initially be done via copy-paste, with editor integration available soon.

Step 2: Monitor Your Suppression Lists

• Visit the “View Lists” section to access your Global Account Suppression Lists.
• Use the filter functionality to locate these lists easily.
• Regularly review and manage the list for accuracy and recipient updates.

Step 3: Launch Campaigns with Confidence

• Design and schedule your campaigns as usual. The suppression logic works automatically in the background, ensuring that opted-out addresses are excluded.

More to Come

As these features are new, we expect several updates to be deployed to continue to evolve and improve the usability of these features. Your feedback is welcome!

Tips for Maximizing Benefits

1. Educate Your Audience: Clearly explain the opt-out process in your mailers to build trust and transparency.
2. Leverage White-Labeling: For agencies, ensure the opt-out link aligns with your client’s branding.
3. Stay Proactive: Regularly review suppression lists to maintain accurate and up-to-date data.
4. Test and Refine: Continuously monitor campaign performance to identify areas for improvement.

Legal Considerations

Postalytics provides tools to facilitate compliance but does not offer legal advice. It is your responsibility to stay informed about and adhere to all applicable regulations regarding direct mail campaigns.

Conclusion

The Mailing Opt-Out Link and Global Account Suppression Lists are game-changers for direct mail marketing. By streamlining the opt-out process and automating suppression, these features save money, boost ROI, and demonstrate a commitment to customer preferences and legal compliance. Start using these tools today to elevate your Postalytics campaigns to the next level!