E-commerce businesses have to handle a mountain of daily activities. From shipping out products to handling marketing campaigns that convert customers, there’s a lot to do.
That’s why having a powerful tech stack is a necessity – and Klaviyo is a marketing automation tool you need to add.
Klaviyo helps ecommerce businesses with email marketing, SMS marketing, mobile push and more.
In this article, we’ll explore how it integrates with Postalytics. We’ll also share how you can use it to create effective direct marketing campaigns.
What is Klaviyo?
Klaviyo is a cloud-based marketing automation platform designed for e-commerce businesses. It allows companies to create, manage, and optimize email and SMS marketing campaigns.
Klaviyo integrates with e-commerce platforms like Shopify, Magento, and WooCommerce. This lets businesses collect customer data and segment audiences for personalized marketing.
Using Klaviyo, businesses can improve customer engagement, increase sales, and enhance customer experience. Its many features mean ecommerce businesses can create marketing campaigns with ease.
Key Features of Klaviyo
Klaviyo provides a suite of features to optimize marketing strategies for e-commerce businesses:
- Email marketing: Klaviyo offers robust email marketing capabilities. These include customizable templates, drag-and-drop email builders, and advanced personalization options.
- SMS marketing: Send targeted SMS to customers, integrating seamlessly with email campaigns.
- Direct marketing: Combine your online marketing with direct marketing channels. Klaviyo helps businesses reach customers with personalized and timely messages.
- Advanced segmentation: Create specific audience segments based on criteria like behavior, demographics, and purchase history.
- Automation: Klaviyo’s automation features streamline marketing efforts. Allow users to set up triggered emails and SMS based on customer actions or events.
- Campaigns: Create and send one-time campaigns to their entire audience or specific segments.
- Reporting: Get detailed reports on campaign performance. Available metrics include open rates, click-through rates and conversions.
- Benchmarks: Industry benchmarks allow businesses to compare their performance against similar companies and identify areas for improvement.
- Analytics: Get deep insights into customer behavior, campaign effectiveness, and overall marketing performance.
- Forms: Create custom forms to capture leads and grow email lists directly from the website.
Different E-commerce Klaviyo Integrations
Want to manage payments or ship products on time?
Klaviyo integrates with all the necessary tools.
E-commerce Platform Integrations
Klaviyo integrates with various e-commerce platforms, enhancing its marketing automation capabilities.
- Shopify: Syncs customer data, purchase history, and site activity to personalize marketing campaigns
- Magento: Connects to customer and order data for targeted email and SMS marketing
- WooCommerce: Imports customer information and order history for segmentation and automation
- BigCommerce: Enables synchronization of customer data and purchase behavior for tailored marketing efforts
Businesses can leverage their e-commerce data to create personalized marketing campaigns.
Payment Integrations
Klaviyo integrates with various payment platforms. These integrations streamline data collection and enhance marketing efforts.
- Stripe: Facilitates the integration of payment data, which helps businesses tailor their marketing campaigns to customer spending patterns
- PayPal: Connects payment information to Klaviyo. This integration allows for more targeted email and SMS marketing based on transaction history
- Square: Syncs in-person and online payment data. This data enables comprehensive customer insights and more effective marketing strategies
These integrations help businesses utilize payment data for enhanced customer segmentation.
Shipping Integrations
Klaviyo integrates with various shipping platforms to enhance customer experience and streamline communication. Key shipping integrations include:
- ShipStation: Syncs shipping and order data, enabling automated notifications for order updates and delivery status
- ShipBob: Connects fulfillment data to Klaviyo, providing timely and personalized shipping notifications
- Easyship: Integrates shipping information, helping businesses send proactive updates and track shipping performance
- AfterShip: Automates shipment tracking and notifications. This ensures customers know their order status in real-time
These integrations help businesses provide transparent shipping updates and reduce customer inquiries. By keeping customers informed throughout the delivery process, this improves overall satisfaction.
Direct Marketing Integrations
Klaviyo integrates with Postalytics to enhance direct mail marketing efforts. This integration allows businesses to combine digital and physical marketing strategies seamlessly.
Key features include:
- Automated direct mail: Klaviyo’s automation workflows trigger direct mail campaigns based on customer actions like purchases or cart abandonment
- Personalized mailings: Leverage customer data from Klaviyo to create targeted direct mail pieces
- Campaign tracking: Monitor the performance of direct mail campaigns within Klaviyo. Gain insights into delivery and response rates
Multi-channel marketing: Combine email, SMS, and direct mail for a cohesive and comprehensive marketing strategy
Landing Page Integrations
Klaviyo integrates with various landing page builders. These integrations optimize lead capture and marketing automation.
- Unbounce: Syncs form submissions and landing page data with Klaviyo. This enables personalized email and SMS follow-ups
- Leadpages: Connects landing page leads directly to Klaviyo lists. Doing so streamlines lead nurturing and segmentation
- Instapage: Transfers lead data from landing pages to Klaviyo for targeted marketing campaigns and automated workflows
- ClickFunnels: Integrates funnel data with Klaviyo for tailored communication based on user journey stages
These integrations capture leads and enhance marketing efforts with targeted follow-ups.
Sales Tool Integrations
Klaviyo integrates with various sales tools to enhance marketing and sales alignment. Key integrations include:
- Salesforce: Syncs customer and sales data to personalize marketing campaigns based on CRM insights
- HubSpot: Connects marketing and sales data for seamless lead nurturing and tailored communication
- Shopify POS: Integrates point-of-sale data to unify online and in-store customer experiences and marketing efforts
How to Use Klaviyo for E-commerce Direct Marketing?
So, you now know the different integrations.
But how can you pair the entire tech stack with Klaviyo to run your e-commerce direct marketing campaigns?
1. Build and Manage Contact Lists
Build a fresh list or import your existing customer base straight into Klaviyo. These lists can also sync with Postalytics through the integration so you can start creating and sending campaigns right away.
You don’t need to worry about errors in your database or sending mail to the wrong address – the data is automated and validated. These integrations update contact lists to ensure they remain current and accurate.
Businesses can use this integration to segment lists based on behavior and demographics. These segments could include purchase history, browsing behavior, engagement levels, and customer preferences. You can then target lists with more personalized mail – for example, you could send a welcome mail after a sign-up. Or, you could send mail offering a discount to users who abandoned their carts.
2. Personalize With Targeted Product Recommendations
By utilizing Klaviyo’s customer data and segmentation, Postalytics can use features like variable data to customize each mail piece with personalized content. For example, you could send product suggestions based on past behavior.
You can use pURLs (personalized URLs) to direct recipients to unique landing pages tailored to their preferences. This approach ensures that direct mail is highly relevant and engaging.
Delivering individualized marketing messages is a vital part of e-commerce marketing. Mail that resonates with recipients drives higher response rates and customer satisfaction.
3. Automation of Direct Mail Workflows
Businesses can set triggers based on specific customer actions or events. These could be;
- A first purchase
- Cart abandonment
- A customer anniversary with Klaviyo
When these triggers occur, Klaviyo automatically initiates a direct mail campaign via Postalytics, sending personalized postcards or letters without manual intervention. This automation ensures timely and relevant communication, enhances customer engagement, and saves time.
Additionally, automated workflows can include follow-up sequences. By combining direct mail with email and SMS, you can build a cohesive multi-channel strategy.
4. Track and Analyze Performance
Syncing Klaviyo’s customer data and Postalytics’ mailing capabilities allows businesses to track a host of metrics. Klaviyo offers details on delivery rates, response rates, and conversion rates, while Postalytics provides analytics on each mail piece, including when it was delivered.
Klaviyo’s analytics dashboard can aggregate this data with digital campaign performance. This unified view of multi-channel marketing efforts is a vital tool for e-commerce businesses.
These insights help businesses assess the effectiveness of their direct mail campaigns. They also offer insights to optimize future marketing strategies for better ROI.
How to Set Up Klaviyo Postalytics Integration?
To use this direct marketing integration, you must connect a Klaviyo account with Postalytics. Here are the steps to set this up:
- Sign up for a Postalytics account if you haven’t already done so
- Create a new Smart Send Campaign
- In Klaviyo, navigate to the Flows section and create a new flow. Or you can edit an existing one
- Add a new Webhook action to your flow where you want to trigger the direct mail
- Configure the Webhook with the relevant details like URL, method, headers, body, etc
- Test the flow to ensure the Webhook triggers the Postalytics campaign
- Activate the flow in Klaviyo
For detailed steps, you can refer to this Klaviyo Postalytics integration guide.
Level Up Your E-commerce Marketing With Postalytics-Klaviyo Integration
The Klaviyo-Postalytics integration is a great way to level up your e-commerce marketing.
It enables automated, personalized direct mail campaigns that are triggered by customer behaviors – delivering timely and relevant communication.
With advanced tracking and analytics features, businesses can easily measure the effectiveness of their multi-channel efforts. They can also use the data to optimize future strategies for better engagement and ROI.
To try out this integration for your campaigns, get started with a free Postalytics account today.