May Release
Postalytics Announces Integration with Klaviyo CRM and Marketing Automation Platform
Deliver direct mail when it is most relevant to your audience with Klaviyo Flows, Lists, Segments Profiles and Contacts.
ROCKLAND, Mass., May 7, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, announced an integration with Klaviyo, a rapidly growing marketing automation platform. This integration marks a significant step forward in Postalytics’ mission to streamline direct mail marketing for businesses.
“We’re laser-focused on solving the biggest challenges of legacy direct mail–speed, seamless integration, and insightful analytics,” says Dennis Kelly, CEO of Postalytics. “This new integration with Klaviyo empowers marketers and agencies to leverage the power of their Klaviyo customer data to drive physical, direct mail campaigns alongside their existing email and SMS campaigns, ultimately driving higher customer engagement and ROI.”
The integration of Postalytics and Klaviyo enables:
- Automated Direct Mail Triggers: Trigger personalized postcards, letters, and self-mailers directly from Klaviyo Flows based on specific customer actions, such as abandoned carts.
- Seamless List Management: Effortlessly import Klaviyo lists and segments for Postalytics Smart Send campaigns, ensuring precise targeting.
- Real-Time Campaign Tracking: Leverage Postalytics’ USPS Intelligent Mail Barcode capability and response tracking to view delivery and response data directly within Klaviyo. This allows for automated follow-up campaigns based on mail interactions.
More Highlights
- The Klaviyo integration complements Postalytics’ existing integrations, providing a robust solution for businesses using popular CRM and marketing automation tools.
- Postalytics is committed to continuous improvement, with plans to introduce new mailer formats, integrations, and features in the future.
Getting Started
Klaviyo users can learn more about the integration and setup process by visiting the Klaviyo Integration page and the Klaviyo Integration Help Article on the Postalytics website.
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.