Postalytics Welcomes David Hazeltine as Director of Marketing
Industry veteran to focus on accelerating next phase of DMaaS provider’s growth
Rockland, MA, January 2, 2024 — Postalytics, the leading direct mail automation as a service (DMaaS) platform that turns direct mail into a digital marketing channel, welcomes David Hazeltine as its new Director of Marketing. David was most recently the Principal Manager of Lifecycle Marketing at Cisco Systems, Inc. and brings 29 years of direct mail and digital marketing experience to Postalytics.
Hazeltine brings significant experience on both the agency and client sides of the Postalytics business. He spent the first 26 years of his career working in and leading direct response fundraising and marketing agencies and has spent the past 13 years managing demand generation and event campaigns for SaaS companies including Fiserv, Pointillist, Blackbaud, and Cisco.
“I couldn’t be happier to join Postalytics as they ramp up their expansion of DMaaS into the digital and direct response agency market, as well as continuing to grow in the SMB, mid-market and nonprofit markets that have fueled their growth to-date. The platform is quickly becoming a true game-changer as direct mail reemerges as a viable, cost-efficient, and effective medium,” says Hazeltine.
Hazeltine is joining Postalytics as it continues to grow at unprecedented rates, averaging 114% CAGR since 2017, with 7 out of 10 new Postalytics customers adding direct mail to their marketing mix.
“We’re super excited to bring David on to lead our marketing efforts as we continue to transform direct mail marketing into a digital marketing channel,” said Dennis Kelly, CEO and Co-Founder of Postalytics. “David’s many years in the direct mail agency world—along with his vast experience in customer-facing roles and event management and execution—make him a perfect fit for our next stage of growth.”
In his role, David will oversee the company’s demand generation and account-based marketing campaigns, event participation, and public relations. Additionally, he will serve as liaison with digital and social media marketing agency partners and contribute to sales enablement.
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.