Postalytics Announces Its Direct Mail Academy
Mail Mastery Unlocked
ROCKLAND, Mass., Feb. 16, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, is now offering free courses to help marketers unlock the secrets of modern, successful direct mail programs. Marketing professionals and business owners can sign up online for informative classes that deliver expert insights and innovative strategies to help them be successful with their direct mail efforts.
The Postalytics Academy is a set of self-paced, self-service courses designed to help customers build fundamental direct mail marketing skills and then use those skills to automate direct mail with Postalytics. The courses are free for anyone to take and are available to all that have or create a Postalytics account.
Sign up for a free Postalytics account here.
The first academy courses include three subjects, with more to come:
- Direct Mail 101 — Students learn the fundamentals of direct mail marketing
- Technology & Automation in Direct Mail — Students learn how to use CRM and automation tools, cloud-based software, design editing tools, personalization, small batch direct mail & more
- Using Postalytics — Students learn everything about the Postalytics platform, including connecting to data sources, tracking delivery & response, creating templates, using dashboards & analytics, and more
As participants complete a course, they will receive a Postalytics Certification confirming they have successfully completed the course and associated tests.“ The launch of Postalytics Academy is a huge step forward for us, and for our customers,” said Postalytics Director of Client Success Michael Prosser. “With direct mail making a resurgence as a highly targeted, performance marketing channel, many marketers have only been taught and trained in digital marketing. We’ve found that many companies have a strong desire to not only teach their employees about direct mail, but also how direct mail automation fits into their digital strategies.”
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.