December 2024 Postalytics Software Update: What’s New and What’s Next?

As the holiday season approaches, Postalytics has unveiled a game-changing December 2024 product update, bringing advanced new tools to the leading direct mail automation platform. Designed to enhance user experience and functionality, this update includes a revamped Mailing List and Audience Building feature, an updated and modernized Asset Manager, a Cancel Mail feature, and other significant advancements. Let’s dive into the details of what’s new and why these updates matter.

Buy and Save Audience Lists: Precision in Marketing

The cornerstone of this update is the new audience building service we’ve incorporated into Postalytics. This tool replaces the older service with a much stronger, deeper and more modern way of identifying the best possible audiences for your mailing campaigns.

The Buy & Save Audience Lists feature is the most robust data service available in any direct mail automation platform. This tool empowers users to purchase, save, and reuse audience definitions for streamlined future campaigns.

What’s Inside:

• Data Depth and Diversity: Access a marketing database with 280 million consumers and 28 million businesses, sourced from over 250 providers, and refreshed monthly using CASS and NCOA certifications.
• Nine Key Data Categories: These include demographics, business and consumer mortgages, auto and timeshare ownership, military service, and more.
• Flexible Segmentation: The tool allows for thousands of ways to segment data, ensuring your campaigns are laser-focused on the right audience.

Additionally, you can save time by cloning previous audience definitions with just a click. Whether you’re targeting new movers or niche business sectors, this feature makes reaching your ideal customer more seamless than ever.

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New Asset Manager: Intuitive and Powerful

Another highlight of this release is the New Asset Manager, designed to streamline image management for marketers. Available under the “Manage Assets” section in the Creative Menu or via the “Image Picker” in the editor, this tool replaces the existing Asset Manager while preserving all pre-existing images and folders.

Key improvements include:

• Faster Performance: Manage assets more efficiently with improved speed.
• Enhanced Features: Actions like creating, renaming, moving, copying, duplicating, or deleting images and folders are now faster and more intuitive.
• Increased Flexibility: Download or open images with ease, refresh pages effortlessly, and better organize assets into folders.

This tool emphasizes ease of use, making it faster and more secure for businesses to manage the creative assets central to their direct mail campaigns.

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Cancel Mail Feature: A Safety Net for Direct Mail Campaigns

Mistakes happen, and sometimes you need to quickly stop a campaign and reset things. The Cancel Mail Feature offers a two-hour window post-processing to halt the distribution of mailpieces, whether it’s an individual piece or an entire campaign.

Key Details:

• Smart Send Cancels: Cancel the entire order or select individual mailers to cancel in the 2 hour window after the campaign starts processing.
• Triggered Drips and Automated File Campaigns: Cancel individual mailers within 2 hours of them being triggered into the Postalytics campaign.
• Refunded Credit System: Any canceled mail is refunded in the form of DM credits, allowing businesses to redirect funds into their next effort.

You can use the Transaction Analysis tool to easily track and reconcile canceled mail. The Cancel Mail feature is a reassuring safety net for marketers, ensuring campaigns are error-free before hitting the mailstream.

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Why This Update Matters for Marketers

The December 2024 update is not just about adding new features; it’s about transforming the way marketers engage with audiences. By providing smarter tools for list building, more control over campaign execution, and advanced asset management, Postalytics empowers users to deliver more personalized, efficient, and effective direct mail campaigns.

Marketers can now:

• Reduce time spent on repetitive tasks through automated features.
• Target with greater precision, using an enriched database and advanced segmentation.
• React quickly to errors with the Cancel Mail feature, minimizing waste and preserving budget.

What’s On The Roadmap?

In 2025 we’ll build upon our record breaking 2024 and continue to push the product and offering in ways that will give you more & better tools. Be on the lookout for:

• Any Campaigns: Available for Smart Sends, Triggered Drips, and Automated File Campaigns.
• Credit System: Any canceled mail is refunded in the form of DM credits, allowing businesses to redirect funds into their next effort.
• User-Friendly Interface: The Transaction Analysis tool lets you easily track and report canceled mail.

A Year of Growth: Reflecting on 2024

This year has been a remarkable one for Postalytics:

• 50% Growth in Mail Volumes: A testament to the platform’s growing adoption.
• 12 Product Releases: Continuous innovation has kept Postalytics ahead of the curve.
• Heavy Investments in Performance: Enhancements in scale and functionality ensure the platform can meet increasing demand.

As the year ends, Postalytics stands poised to help marketers make 2025 their most successful year yet. We thank you for your interest in our products and if you’d like to speak with us about any of these announcements, please reach out to us.