Our February 25th, 2025, product update marks an exciting milestone for the future of automated direct mail marketing. We're introducing Postalytics Flows, a game-changing new workflow automation tool for multi-touch campaign management. Say Goodbye to Spreadsheets and Manual Work For years, … Read more about Introducing Postalytics Flows: The Game-Changer for Multi-Touch Direct Mail
Announcing Mailing Opt-Out Link and Global Account Suppression Features
Postalytics is excited to announce the launch of two powerful features—the Mailing Opt-Out Link and Global Account Suppression Lists. These tools not only enhance the flexibility of your direct mail campaigns but also empower your organization to achieve higher ROI, improve customer experience, and … Read more about Announcing Mailing Opt-Out Link and Global Account Suppression Features
December 2024 Postalytics Software Update: What’s New and What’s Next?
As the holiday season approaches, Postalytics has unveiled a game-changing December 2024 product update, bringing advanced new tools to the leading direct mail automation platform. Designed to enhance user experience and functionality, this update includes a revamped Mailing List and Audience … Read more about December 2024 Postalytics Software Update: What’s New and What’s Next?
Product Update: Response Center and Updated Campaign Dashboards
In the fast-paced world of marketing, the ability to synchronize and track campaign responses across multiple platforms is crucial for optimizing results and improving customer engagement. The new Response Center and updated Campaign Dashboards make this seamless and easy. The Response Center … Read more about Product Update: Response Center and Updated Campaign Dashboards
Product Update: Direct Mail Credit Conversion and New Letter Features
Postalytics has changed the way that marketers buy direct mail in many ways, including giving you the ability to buy direct mail in bulk while sending it out in small batches with our Direct Mail Credits feature. In our ongoing effort to reduce friction & give our customers a great user … Read more about Product Update: Direct Mail Credit Conversion and New Letter Features
Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More
In marketing, understanding who you do not want to target is as crucial as knowing your desired audience. The process of removing names and addresses from mailing lists before distribution can be labor-intensive and involve extensive spreadsheet management. This is why we are thrilled to introduce … Read more about Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More
Product Update: Nonprofit Letter (8.5 x 14), Return Envelope, Transaction Analysis Report
As Postalytics continues to grow, we're committed to roll out new creative formats to enable automated direct mail to be used for more types of communications. Today, we are excited to announce the launch of our new nonprofit letter and return envelope formats (U.S. only for now), along with a … Read more about Product Update: Nonprofit Letter (8.5 x 14), Return Envelope, Transaction Analysis Report
Product Update: Introducing Automated File Campaigns
Direct mail campaigns powered by data that resides in data files (like CSV and Excel files) are the most common form of direct mail campaigns. While Postalytics created the fast, easy "Smart Send" campaign style to enable these types of campaigns, many customers have asked us to create continuous, … Read more about Product Update: Introducing Automated File Campaigns