Programmatic Direct Mail Marketing? It’s Not The Oxymoron That You Think It Is

If you’re a marketer, you’re always looking for an edge to improve your lead generation, nurturing, retargeting, bottom of the funnel and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts.  This … Read more about Programmatic Direct Mail Marketing? It’s Not The Oxymoron That You Think It Is

Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro?

“What is a good direct mail response rate?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. Improving campaign … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro?