9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
With businesses using so many tools, connecting them to each other is every business’s priority. After all, you don’t want to create data silos and inefficient workflows. Webhooks are one way to do that. They allow you to have real-time data in different tools and send automated messages or … Read more about Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
QR Codes for Marketing: How to Drive Even More Leads This Year
QR codes have come a long way since they were developed in the early 1990s to track individual components in car factories. They were once called a dying fad. However, with smartphones allowing users to scan QR codes in their native camera app and the pandemic forcing people to look for … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year
8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. Did you know that 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z would be disappointed if they stopped getting direct mail? Traditional direct mail is still as effective … Read more about 8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Mailing Address Format Canada
How to address Canada mail with the correct address format When sending a mail to Canada, you might think it's as easy as addressing an envelope and popping a stamp on it. While this is true for other countries, Canada is a little different. If you're not following an international standard, you … Read more about Mailing Address Format Canada
The Best Direct Mail Automation Software in 2024
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking … Read more about The Best Direct Mail Automation Software in 2024
Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
Do you want to create seamless workflows and reduce the time spent on manual activities? Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not … Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success
Medicare is a federal health insurance program that primarily covers seniors. As of March 2023, an estimated 65 million seniors are enrolled in Medicare. It’s a huge market. Many businesses, like health insurance companies, pharmaceutical companies, and healthcare providers, serve these … Read more about A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success