Direct mail and your CRM would seem to be incompatible, as direct mail has traditionally been seen as an offline channel with workflows that are disconnected from the core CRM systems that most organizations are deploying today. New innovations are changing this dynamic. As modern marketers, we … Read more about Direct Mail And Your CRM – 3 Quick Wins
3 Reasons Why Direct Mail For Ecommerce Is Booming
Ecommerce is booming. Direct mail for Ecommerce is booming as well. Direct mail? What’s that? That sounds very much like something from decades ago, back when everyone had a big boxy television set, shoulders were extensively padded, and people thought that Pong provided sophisticated … Read more about 3 Reasons Why Direct Mail For Ecommerce Is Booming
15 Top Direct Mail Marketing Trends
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
23 Ways to Get Finicky Readers to Open Your Emails
The following is a guest post courtesy of Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing A person’s inbox is oftentimes like a bucket left out in the rain—it gets nothing but filled all day long. Getting your emails read amid the noise can be … Read more about 23 Ways to Get Finicky Readers to Open Your Emails
What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
Like any discipline, marketing has its share of challenges, and digital marketers are always striving to make an impact on consumers and public sentiment and their colleagues. That’s where a digital marketing strategy comes in; marketers need to have a digital marketing strategy to give their … Read more about What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
HubSpot Workflows: 18 Expert Insights for Success
HubSpot Workflows are powerful tools that allows you to customize HubSpot and automate an infinite number of manual processes. You can even integrate them with 3rd party applications - with the ultimate goal being effectively scaling your marketing efforts. From ease of use to integration … Read more about HubSpot Workflows: 18 Expert Insights for Success
What Is Direct Marketing?
With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see how … Read more about What Is Direct Marketing?
Direct Mail Delivers Double Digit Response Rates
Watch as acclaimed Chief Creative Officer Nancy Harhut and Postalytics CEO Dennis Kelly discuss ways that Postalytics clients are using direct mail to improve multi-touch campaign response rates. Nancy, one of the most successful creative directors in the world, demonstrated how the most successful … Read more about Direct Mail Delivers Double Digit Response Rates