As the leading direct mail automation platform, we've had countless conversations with marketers facing the same dilemma: “Should I choose email or direct mail, or can I use both?” It’s a common challenge, especially when every dollar spent needs to show a solid return. We've seen the frustration … Read more about Email vs Direct Mail: Pick One or Use Both?
Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place. For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At … Read more about Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to attract the … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season
Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Often, the first question we are asked by marketers considering direct mail is: How much does direct mail marketing cost? Direct mail costs tend to vary tremendously. They also depend on many different factors, such as campaign size, campaign type, and provider costs. Even how direct … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows