“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Often, the first question we are asked by marketers considering direct mail is: How much does direct mail marketing cost? Direct mail costs tend to vary tremendously. They also depend on many different factors, such as campaign size, campaign type, and provider costs. Even how direct … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
The Best Direct Mail Marketing Companies Right Now
Are you feeling confused with so many direct mail companies offering “just what you need”? Unsure of what direct mail marketing services you actually need? You’re not alone. As the direct mail automation and white-label provider for direct mail agencies, we spend a lot of time analyzing the … Read more about The Best Direct Mail Marketing Companies Right Now
The Best Mailing List Companies in 2024
Even the best direct mail in the world won't drive engagement if it's sent to the wrong list. The right mailing list determines whether your direct mail campaign will succeed – that's the benefit offered by direct mailing list companies. At Postalytics, we provide verified and … Read more about The Best Mailing List Companies in 2024