Are you struggling to keep track of your direct mail campaigns? Even worse, are you wasting money on undeliverable mail? You're not alone. As the leading direct mail automation platform, we spend a lot of time studying how mail delivery works. The U.S. Postal Service is well known to … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Top Tips For High Performing Roofing Mailers
After a big storm, the phone starts ringing off the hook. That’s no surprise because roof damage or the potential for more damage creates soaring demand for your roofing services. Then it’s hard work to complete as many jobs as you can before your competitors. That’s until the weather changes and … Read more about Top Tips For High Performing Roofing Mailers
Direct Mail for Home Services: Grow with Personalized Campaigns
As the leading direct mail automation platform, we spend a lot of time exploring how home services can use direct mail to generate leads, attract customers and grow their business. Home services, such as residential snow removal, lawn mowing/landscaping, pool maintenance, gutter cleaning and … Read more about Direct Mail for Home Services: Grow with Personalized Campaigns
Here’s Why Fonts Matter in Marketing
As the leading direct mail automation platform, we spend a lot of time studying fonts that work best in various use cases. A direct mail piece often offers limited real estate, so it’s important that all elements work as hard as possible to engage and convert recipients. Direct mail designers … Read more about Here’s Why Fonts Matter in Marketing
How to Use Consumer Data Safely in Marketing
As the leading direct mail automation platform in the US and Canada, we spend a lot of time exploring how to use consumer data safely. Regulations like the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Anti-Spam Legislation … Read more about How to Use Consumer Data Safely in Marketing
17 Best ECommerce Marketing Strategies to Get Ahead in 2024
As the leading direct mail automation platform, we spend a lot of time analyzing the best eCommerce marketing strategies. The internet is full of eCommerce advice, but most are either outdated or ineffective. You need to choose strategies that can offer impressive results while requiring less … Read more about 17 Best ECommerce Marketing Strategies to Get Ahead in 2024
How to Plan for Mail Postage Changes
Until recently, the US Postal Service changed postage rates once a year. Typically, the overall increases were capped, and mailers could count on postage changes in January, usually learning about the upcoming rates in October of the previous year. Because of rulings by the Postal Regulatory … Read more about How to Plan for Mail Postage Changes
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail