Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail
How Marketers Can Wish Happy Cinco de Mayo this Year
Cinco de Mayo (May 5th) is the date forever stamped in American collective memory. Millions of individuals are going to celebrate by enjoying their favorite festivities on this day. For businesses, this creates a great opportunity and a problem. Everyone from restaurant owners to nonprofit … Read more about How Marketers Can Wish Happy Cinco de Mayo this Year
QR Codes for Marketing: How to Drive Even More Leads This Year?
QR codes have come a long way since they were developed for tracking individual components in car factories in the early 1990s. They were once called a dying fad. However, with the Apple iOS 11 update that allowed users to scan QR codes in their native camera app and the pandemic forcing people … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year?
How Marketers can Stand Out with Direct Mail on Demand
Everywhere we turn today, it seems that technology has changed generations-old practices. One obvious evolution has been the onset of “on demand”. Many things that used to take weeks of preparation and planning are now possible to do almost instantly as services are available via cloud-based … Read more about How Marketers can Stand Out with Direct Mail on Demand
Real Estate Direct Mail Marketing: The Beginners Guide
Savvy agents, investors, and marketers are deploying automated real estate direct mail marketing campaigns to scale up their prospecting for listings, buyers, and prospects with great success. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate … Read more about Real Estate Direct Mail Marketing: The Beginners Guide
Top Digital Agency Services for 2023
Feeling overwhelmed with the number of digital agency services you can offer? You’re not alone. As a marketing automation platform, we spend a lot of time researching what clients want from their agencies. Marketing services have become an integral part of business growth. It helps generate … Read more about Top Digital Agency Services for 2023
Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Printed direct mail should be a part of creative agencies’ integrated multimedia marketing campaigns for their clients. “Triggered” mailing is a proven method of generating referrals and repeating business, but what are the best ways to reach existing customers at the right time? “As much as … Read more about Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Can AI Write Your Marketing Copy? Here’s Your Answer
If you work in marketing, communications, or writing, no doubt you’ve heard all about artificial intelligence (AI) systems that create content and, in theory, might eliminate professional writers. Examples of copy created by AI flood the internet. This is either compelling and exciting or … Read more about Can AI Write Your Marketing Copy? Here’s Your Answer