Marketing

Direct mail went out of fashion a few decades ago because of the inability to track how the campaigns were performing. Without direct mail analytics, many businesses stopped using it altogether, favoring digital advertising that offered more statistical data.  Enter the 2020s and the … Read more about The Complete Guide to Direct Mail Analytics

While direct mail is a less common method of reaching your leads and customers, statistics prove it’s far more effective.  But here’s the catch: creating a great direct mail campaign isn’t as easy as picking an image from Canva and sending it in the post. It’s about creating the right … Read more about The Complete Guide to Direct Mail Campaign Tools

If you’re getting great results from your direct mail campaigns, we’ll bet you have multiple targeted lists for different purposes. As you scale your operation, your need for direct mail list management tools increases steadily. As the number of direct mail lists proliferate, you'll start … Read more about The Complete Guide to Direct Mail List Management Tools

Have you ever received a direct mail that made you want to drop what you were doing to open it immediately and find out what was inside?  That’s the power of a great direct mail design. An effectively designed direct mail piece, with the right colors, imagery and format, helps you drive … Read more about The Complete Guide To Direct Mail Creative Tools