There’s one thing all marketers agree on – personalization drives success. pURL direct mail marketing is a time tested way of introducing personalization that spans physical and digital channels. Previously, making your direct mail campaigns personalized was time and resource heavy. But with the … Read more about Maximize Direct Mail ROI with pURL Direct Mail Marketing
The Complete Guide to Direct Mail Campaign Tools
While direct mail is a less common method of reaching your leads and customers, statistics prove it’s far more effective. But here’s the catch: creating a great direct mail campaign isn’t as easy as picking an image from Canva and sending it in the post. It’s about creating the right … Read more about The Complete Guide to Direct Mail Campaign Tools
The Complete Guide to Direct Mail List Management Tools
If you’re getting great results from your direct mail campaigns, we’ll bet you have multiple targeted lists for different purposes. As you scale your operation, your need for direct mail list management tools increases steadily. As the number of direct mail lists proliferate, you'll start … Read more about The Complete Guide to Direct Mail List Management Tools
Direct Mail for SaaS Companies Unlocks Growth
In a digitally overloaded Software as a Service (SaaS) world, direct mail letters, postcards and self-mailers stand out. Some of the biggest names in technology serve as reminders that direct mail for SaaS can be a powerful addition to tech driven marketing efforts. Yet, nearly midway through … Read more about Direct Mail for SaaS Companies Unlocks Growth
The Complete Guide To Direct Mail Creative Tools
Have you ever received a direct mail that made you want to drop what you were doing to open it immediately and find out what was inside? That’s the power of a great direct mail design. An effectively designed direct mail piece, with the right colors, imagery and format, helps you drive … Read more about The Complete Guide To Direct Mail Creative Tools
8 Top Postcard Ideas For Marketing Your Business
Postcard marketing can be an exceptionally useful channel for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization, and you'll likely have stronger than average results in your upcoming campaigns. … Read more about 8 Top Postcard Ideas For Marketing Your Business
Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
Despite suffering a setback during the pandemic, statistics show that advertising and marketing agencies in the U.S. still saw a 13.5% increase in revenues in 2021 compared to the previous year. But, with a thriving market comes increased competition, and to continue bringing in new customers and … Read more about Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
Direct mail is a terrific medium.Mail makes it easy to reach targeted households, and it engages multiple senses, which impacts information retention and brand recognition. Unlike digital messages, postal mail is immune to spam filters and ad blockers. It gets opened and enjoys a read rate far … Read more about We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid