Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
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Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
How to Clean Up Your Mailing List & Avoid Duplicates
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it's also a complete waste of resources. It's time we talk about duplicates in your mailing … Read more about How to Clean Up Your Mailing List & Avoid Duplicates
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Direct Mail Management: Download and Share Activity Reports with Ease
When running multiple direct mail campaigns, tracking the metrics can become a nightmare. That's why you need direct mail management tools. With them, you can keep workflows organized and functioning seamlessly and access all your metrics and key campaign details at a glance. Direct mail … Read more about Direct Mail Management: Download and Share Activity Reports with Ease
Been Avoiding Direct Mail? Try It Now with Automation
Historically, producing direct mail has been a hands-on affair. The process involved lots of planning, graphic designers, coordination among parties, traveling to print shops for press checks, postal preparation, labeling, and driving trays of mail to the post office. We've heard from many … Read more about Been Avoiding Direct Mail? Try It Now with Automation
What is a Self-Mailer?
With many businesses now adopting direct mail marketing, new formats are being created almost daily as the competition drives businesses to get creative with how they reach their audience. But one format that has remained evergreen for many years is the self-mailer. A self-mailer … Read more about What is a Self-Mailer?
How to Maximize the Efficiency of Direct Mail Campaigns
In a world overflowing with digital communication, you need to find a way to cut through the noise and reach your audience. Direct mail campaigns can help you achieve that. With a more personalized approach and an opportunity to reach more than one customer at a time, it’s becoming … Read more about How to Maximize the Efficiency of Direct Mail Campaigns
Increase Direct Mail Response Rates with Advanced Personalization Tools
Businesses are constantly trying to find new ways to reach their audience. Despite the prominence of digital advertising, one of the methods gaining popularity is direct mail marketing. There’s more to this medium than just widely sending pieces of mail to everyone and anyone. You need to … Read more about Increase Direct Mail Response Rates with Advanced Personalization Tools