The holiday season is a prime time for businesses around the world to reach out and boost sales, and Canada is no exception. As people become more active during this festive period, there is a strong opportunity to connect with customers through effective marketing campaigns. Marketers are … Read more about Holiday Season Direct Mail Delivery Canada: How to Plan for Success
2024 Holiday Season Direct Mail Delivery Scheduling
2024 has been another year with scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling and developing a comprehensive direct mail strategy to execute critical promotions, donations, and other … Read more about 2024 Holiday Season Direct Mail Delivery Scheduling
Controlling Postage Costs: How Postalytics Helps You Send More for Less
Postage, or the cost of sending mail, can be one of the most significant costs in direct mail campaigns. Even if you have a well-designed and perfectly targeted mail piece, it won’t be cost-effective if you don’t manage postage properly. Postalytics has made sending direct mail easier by using … Read more about Controlling Postage Costs: How Postalytics Helps You Send More for Less
Email vs Direct Mail: Pick One or Use Both?
As the leading direct mail automation platform, we've had countless conversations with marketers facing the same dilemma: “Should I choose email or direct mail, or can I use both?” It’s a common challenge, especially when every dollar spent needs to show a solid return. We've seen the frustration … Read more about Email vs Direct Mail: Pick One or Use Both?
Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place. For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At … Read more about Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to attract the … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season
Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results