The question hasn't changed in twenty years: "What kind of direct mail ROI can I expect?" The answer has. When this article was first published in 2018, the best available benchmarks came from industry surveys that have since been superseded by much richer, more recent data. The channel itself … Read more about Direct Mail ROI: 2025–2026 Benchmarks, Stats & How to Maximize Returns
8 Direct Mail Automation Strategies That Deliver Results
Direct mail is one of the few channels that still captures real attention across every generation. 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail pieces. The difference today is in the execution. How … Read more about 8 Direct Mail Automation Strategies That Deliver Results
2025 Holiday Season Direct Mail Delivery Scheduling
Direct mail isn't just surviving the holiday rush—it's thriving. But here's what most marketers get wrong: they're still planning for a postal system that hasn't existed in years. The reality? USPS has invested nearly $20 billion in modernization over the past four years, transforming how they … Read more about 2025 Holiday Season Direct Mail Delivery Scheduling
Unlocking the Power of Data and Creative Messaging in Financial Services
Building Trust & Driving Engagement in a Highly Regulated Industry Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In the world of financial services, trust isn’t just important, it’s everything. Whether you're a bank, an insurer, or a … Read more about Unlocking the Power of Data and Creative Messaging in Financial Services
Top 8 Free HubSpot Tools To Grow Your Business
Are you looking for free HubSpot tools that can leverage your investment in HubSpot’s marketing software? Here’s the good news: there’s a large, growing ecosystem of free HubSpot tools that can help you solve a wide range of problems with powerful, integrated software solutions. Best … Read more about Top 8 Free HubSpot Tools To Grow Your Business
64 Direct Mail Statistics Marketers Should Know in 2025
In this increasingly digital world, you might easily overlook a channel that offers the strongest marketing ROI – direct mail marketing. The best part is that direct mail marketing is so underused and unsaturated that you can use it as a new business edge, lead generator, and so much more. … Read more about 64 Direct Mail Statistics Marketers Should Know in 2025
Generate Direct Mail Mortgage Leads Like a Pro
The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro
The Complete Guide to Direct Mail Integration Tools
Marketing tools simplify your physical and digital marketing efforts. But when you use multiple tools, things can become complicated, processes take longer, and the results are often messy. What you need is direct mail automation software like Postalytics. Our platform offers a wide range of … Read more about The Complete Guide to Direct Mail Integration Tools