We've started using a cool new process here at Postalytics that leverages our HubSpot Workflows integration with our Postalytics Triggered Drip Campaigns to help our sales team better engage with our prospects. One of the really unique things we've built into the HubSpot Integration is the way that … Read more about Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
Leveraging Marketo with Postalytics for Enhanced Direct Mail Impact
Direct mail is a great way to engage your customers, generate qualified leads, and drive sales. At the same time, you don’t want to spend weeks deploying one direct mail campaign. You want it to be as easy as sending an email campaign. To do that, you need a direct mail automation tool and … Read more about Leveraging Marketo with Postalytics for Enhanced Direct Mail Impact
How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
E-commerce businesses have to handle a mountain of daily activities. From shipping out products to handling marketing campaigns that convert customers, there’s a lot to do. That's why having a powerful tech stack is a necessity - and Klaviyo is a marketing automation tool you need to … Read more about How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Completing your marketing tasks would be challenging without data moving easily from one tool to another. Imagine not receiving important notifications about your projects on Slack. Or not being able to connect your direct mail tool with your CRM tool. The result would be data silos - leading … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools