Direct mail remains a powerful marketing channel, but managing campaign budgets and tracking return on investment can be challenging. One innovative solution that's transforming direct mail budgeting is the use of direct mail credits – a system that helps marketers streamline costs, simplify … Read more about Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide
Direct Mail For Nonprofits: Advantages and Best Practices
Your donors get thousands of emails. They are possibly subjected to countless social media campaigns. In this case, do you think relying solely on digital campaigns is your best bet? After helping thousands of nonprofits with their direct mail, we know one thing—reliance on one channel never … Read more about Direct Mail For Nonprofits: Advantages and Best Practices
How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
Are you trying to incorporate direct mail marketing for your clients? With the modern marketing campaign focused on the digital, like social media, internet advertising and email marketing, it can be difficult to convince your clients to move forward with direct mail. It might be seen as … Read more about How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
10 Things Digital Marketers Should Know About Direct Mail
It’s not uncommon for a digital marketer to steer away from direct marketing. But consider this – direct mail receives the highest ROI of 112% across all marketing channels, including SMS, email, and paid search. Should you then pick one over the other? No. Instead, savvy marketers create a … Read more about 10 Things Digital Marketers Should Know About Direct Mail
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Upcoming Events – Calix ConneXions 2024 Conference
Find Postalytics at Calix ConneXions 2024 at the Wynn Las Vegas Resort & Spa - October 12-15 A simplified business model with excited subscribers enables even the smallest broadband service provider to take on the consumer giants and win. Engage with your peers, industry visionaries, design … Read more about Upcoming Events – Calix ConneXions 2024 Conference
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How to Get Your Nonprofit Mailing Permit in the US
If you are a nonprofit working in the USA, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This includes special pricing that can help you cut costs by 50-80% when you mail your annual letter, event invites, or any other direct mail. … Read more about How to Get Your Nonprofit Mailing Permit in the US