A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
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Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
How to Clean Up Your Mailing List & Avoid Duplicates
How many times have you sent out a mailing only to realize that John Doe at 123 Main Street got the same mailpiece three times? Not only does this look unprofessional, but it's also a complete waste of resources. It's time we talk about duplicates in your mailing … Read more about How to Clean Up Your Mailing List & Avoid Duplicates
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Direct Mail Management: Download and Share Activity Reports with Ease
When running multiple direct mail campaigns, tracking the metrics can become a nightmare. That's why you need direct mail management tools. With them, you can keep workflows organized and functioning seamlessly and access all your metrics and key campaign details at a glance. Direct mail … Read more about Direct Mail Management: Download and Share Activity Reports with Ease
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15 Genius QR Code Ideas for Marketing in 2023
QR codes are making their way into our daily lives. We have seen QR codes popping up in many places. Be it on your restaurant table for scanning the menu, while making a cashless transaction, or while seeing unique marketing campaigns that take you to a company’s website or social profiles … Read more about 15 Genius QR Code Ideas for Marketing in 2023
8 Top Postcard Ideas For Marketing Your Business
Postcard marketing can be an exceptionally useful channel for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization, and you'll likely have stronger than average results in your upcoming campaigns. … Read more about 8 Top Postcard Ideas For Marketing Your Business
We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
Direct mail is a terrific medium.Mail makes it easy to reach targeted households, and it engages multiple senses, which impacts information retention and brand recognition. Unlike digital messages, postal mail is immune to spam filters and ad blockers. It gets opened and enjoys a read rate far … Read more about We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid